Ana Botín, Executive Chairwoman of Banco Santander, has starred in one of the most unusual and viral scenes seen in the stands during the 2026 World Cup. The banker met the popular American streamer IShowSpeed during the semifinal between Spain and France, asked him to take a photograph with her and took advantage of the conversation to encourage him to open an account with Openbank.
The encounter took place in one of the boxes at the Dallas stadium while IShowSpeed was broadcasting the match live to hundreds of thousands of viewers. Alongside Ana Botín was Juan Roig, president of Mercadona, whom the banker also introduced to the content creator.
The mix of one of the main Spanish financial figures, the owner of Mercadona, and one of the most famous streamers in the world quickly turned the video into a social media phenomenon.
Ana Botín asks IShowSpeed for a photo
In the images, Ana Botín can be seen approaching IShowSpeed and asking for a photograph. After this initial contact, the Chairwoman of Santander introduced herself and explained to the American that she runs one of the most important banks in Europe.
The conversation quickly moved from the photograph to business. Botín recommended that he open an account with Openbank, the digital subsidiary of the Santander Group that operates in the United States.
"You have to open an account with Openbank. My bank here is called Openbank. It offers an excellent rate," the banker told him in English.
IShowSpeed listened to the explanation with surprise while continuing to record and broadcast the encounter live. The moment has drawn particular attention because it shows the chairwoman of one of Europe's largest banks personally acting as a salesperson to one of the largest digital audiences in the world.
The unexpected promotion of Openbank to thousands of viewers
Ana Botín's recommendation was not exactly for IShowSpeed to open a conventional account with Banco Santander, but for him to become a customer of Openbank.
The choice is not coincidental. Openbank is the brand with which Santander is strengthening its digital banking business in the United States, the country where IShowSpeed resides. Its most notable product is a high-yield savings account.
According to the information available this July 15 on the US website of Openbank, the account offers a profitability of 3.80% APY, charges no commissions, and requires an initial minimum deposit of 500 dollars. The rate is variable and may change.
The entity claims to have already surpassed 100,000 customers in the United States. Openbank operates there as a division of Santander Bank and its deposits are covered by the Federal Deposit Insurance Corporation —FDIC— within established limits.
Ana Botín introduces Juan Roig: "He is the Walmart of Spain"
The scene becomes even more unexpected when Ana Botín introduces IShowSpeed to Juan Roig. So that the streamer can understand the dimension of Mercadona, the Spanish supermarket chain is described during the conversation as a kind of "Walmart of Spain".
"Two of the most important people in Europe", they go on to explain to the American creator while introducing him to Botín and Roig. Speed reacts with surprise to the identity of his interlocutors.
The meeting has generated numerous comments due to the contrast between the three protagonists: a 65-year-old banker, one of the main Spanish businessmen, and a 21-year-old content creator known for his unpredictable broadcasts and exaggerated reactions.
Who is IShowSpeed, the streamer Ana Botín wants as a client
IShowSpeed is the artistic name of Darren Jason Watkins Jr., one of the most popular content creators in the world. The American has more than 57 million subscribers on YouTube and gathers a particularly young audience.
His passion for football and his admiration for Cristiano Ronaldo have contributed to his enormous international popularity. During the World Cup, he is traveling to different venues and broadcasting live from the stadiums.
At the time of his conversation with Ana Botín and Juan Roig, around 200,000 people were following the broadcast, according to information published about the meeting. The video was later disseminated through X, Instagram, TikTok, and other platforms, considerably multiplying its reach.
Global showcase for Santander and Mercadona
Although everything points to a spontaneous meeting, the conversation ended up becoming a huge showcase for Openbank, Santander, and Mercadona. Ana Botín managed to present the digital bank to IShowSpeed's American audience without a conventional advertising campaign.
The president of Santander also demonstrated her knowledge of the current weight of major digital creators. It was she who requested the photograph and who immediately took the opportunity to promote the group's business in the United States.