Orange (Grupo MasOrange) will strengthen its presence in the football industry as a sponsor of the World Football Summit (WFS), the meeting that brings together in Madrid clubs, leagues, federations, technology companies, sponsors, and investors to address the future of the football business.
The company frames the agreement within its strategy to promote innovation in those areas where technology and sport converge to generate new opportunities for growth, business, and social impact.
Participation in the World Football Summit also allows Orange to reinforce its connection with football, a sector in which the company maintains various commercial and technological agreements.
From Real Madrid to Camp Nou
Orange is currently a technology partner of Real Madrid and provides 5G+ connectivity at the new Spotify Camp Nou. In addition, it is active as a television operator.
Through Orange TV, its customers can access competitions each season such as LALIGA EA SPORTS, LALIGA HYPERMOTION, the UEFA Champions League, the UEFA Europa League, and the UEFA Conference League, among other football tournaments.
The operator argues that technology is gaining increasing weight both in the experience of fans and in the management of clubs, competitions, and commercial relationships.
Football accelerates its technological transformation
Technological evolution has become one of the major vectors of transformation in the football business. Advanced connectivity, data analysis, artificial intelligence, new audiovisual formats, and digital experiences are changing the way this sport is consumed and managed.
In this scenario, Orange seeks to leverage its experience in infrastructure and digital services to develop new forms of interaction between sports organizations and their fans, with more connected and personalized experiences.
The World Football Summit serves precisely as a meeting point between the different actors of this transformation. The Madrid event brings together representatives from clubs, leagues, and federations alongside technology companies, sponsors, and investors to analyze the trends that are defining the future of the industry.