Mediapost Spain has started a new corporate stage under the brand Muviria after its integration into the investment group Milon Group, as the company itself communicated this Tuesday.
This change of name represents a "strategic" evolution for the organization, which will reinforce its focus on promotional marketing through "flexible" operational solutions aimed at sales activation.
In this context, Muviria, with more than 25 years of experience in the sector, symbolizes the development of a company that aims to consolidate a "value proposition" focused on strengthening its "technical, technological, and human" capabilities.
At the same time, the company faces this new phase by preserving the "solidity" of its operational structure and guaranteeing the continuity of the teams and services that have defined its relationship with clients, suppliers, and collaborators in recent years.
Muviria will continue to act as an "umbrella brand" for Directia, a 3PL operator specializing in promotional, conventional, and 'ecommerce' logistics, and for Galanta, a firm expert in B2B incentives and loyalty, which will continue to develop their activity and specialization in their respective business lines.