Soltour has launched in Madrid the first of the five stages that will make up its 'roadshow' 2026, an action focused on travel agencies with the objective of shoring up its offer in the Caribbean and the Spanish islands. The company has placed special focus on the Mexican Caribbean and on consolidating its strategic alliance with Bahia Principe Hotels & Resorts.
In relation to the hotel chain, the tour operator has underlined the update of its catalog, which integrates the recent renovations of key establishments such as Bahia Principe Escape Tequila, Bahia Principe Explore Punta Cana, Bahia Principe Explore Akumal, Bahia Principe Escape Tenerife and Bahia Principe Escape Runaway Bay.
Likewise, Soltour will soon expand its offering with new additions, among which are the imminent openings of Bahia Principe Explore Costa Adeje and Bahia Principe Explore Jamaica, as detailed in a statement.
The meeting in Madrid has also served to reinforce the image of the Mexican Caribbean. Beyond already consolidated enclaves such as Cancún or Tulum, the event has offered professionals a more complete perspective of the destination, highlighting places like Bacalar or Holbox and an offering that transcends the classic sun and beach model.
"With this roadshow, we want to reinforce our commitment to agencies, our key partner. This year, Soltour's differential value lies in our ability to exclusively offer the profound evolution that Bahia Principe's portfolio is undergoing. We are not just talking about improvements, but about a strategic transformation of the assets to lead a more authentic and modern hospitality," highlighted Soltour's commercial director, Luis Santos.