Travel Live, a group that integrates Nautalia Viajes, takes a further step in its specialization strategy with "Ikimara by Nautalia," a new brand focused on high-impact travel and fully personalized luxury experiences. The proposal is aimed at a customer profile that demands individually designed itineraries, away from more standardized packages, as the company has indicated to Europa Press.
From the group, they detail that Ikimara is conceived for a traveler with a high level of demand, who places special value on the selection of activities, collaboration with local providers, and exclusive experiences, as well as on the support before and throughout the trip.
With this launch, the brand aims to offer a "close, discreet, and confidential" service and to become a differential complement to the usual offer of the Nautalia agency network.
One of the examples that best illustrates this philosophy is a trip to Egypt designed by the specialists of Ikimara based on the specific interests of each client, adapting each stage of the journey.
The experience may include sailing on a traditional private-use vessel, with an itinerary and stops specifically selected for the travelers, in addition to the accompaniment of an Egyptologist whose approach adapts to their interests.
The company emphasizes that the goal is not just to choose a destination, but to build a unique experience for each traveler. Ikimara has proposals in destinations such as Italy, Mauritius, Bhutan, Kenya, Portugal, Spain, France, and Colombia, among others.
Regarding its goals for the coming months, Travel Live points out that it wants to grow Ikimara responsibly, without renouncing the traits that define its model, especially personalized attention, a high level of demand, and constant support for the client.
Rafael García Garrido, CEO of the company, has stated that more than focusing exclusively on volume objectives, the launch seeks to consolidate a solid and sustainable model that allows maintaining the quality of the experience as the brand progresses. "That balance between growth, personalized attention, and excellence in service is key to the development of the brand," he has pointed out.
The launch of Ikimara is integrated into a broader strategy of Travel Live, which has set four major areas on which it will focus its growth: outbound tourism, high-impact tourism, leisure, and corporate travel.
The group believes that these four areas offer room for development and that their complementarity makes it easier to meet diverse customer needs and profiles. Although it acknowledges that it is working with special intensity in the leisure area and in designing new proposals, it emphasizes that its essence remains linked to tourism and its trajectory as a group.
At the same time, Travel Live detects potential in outbound tourism, corporate travel, and high-impact tourism, which is why it has set as a goal to promote the four divisions in a balanced way and reinforce specialization in each of them.
Within the realm of high-impact tourism is precisely Ikimara, which was created to respond to a traveler seeking exclusive experiences and a high degree of personalization, while the group continues to develop other business lines focused on leisure and the corporate segment.