Alberto Tarradas (PP), Hugo Manchón (PP) and Pepa Millán (Vox) are the politicians and social leaders under 35 years old with the greatest projection on social media. This is confirmed by the Poder Digital ranking, the application developed by Vinces, which compiles and organizes public information about the digital activity of political representatives and displays it through transparent and objective rankings.
This weekend, the XVI Congress of Nuevas Generaciones is being held, where Ignacio Dancausa will be proclaimed the new president replacing Beatriz Fanjul. Furthermore, last May the Spanish Socialist Youth (JSE) renewed its leadership, and Víctor Camino handed over the baton to Aranzazu Figueroa.
With this context of renewal in the main youth organizations, DEMÓCRATA analyzed which voices have the most impact on the digital stage.
digital power
The application, which you can consult on Demócrata, measures the real capacity, the digital power, of a political actor to connect with voters and lead the public conversation on X, Instagram, and LinkedIn, expressed on a scale of 0 to 100.
The index is obtained by applying the RIO (Regularity, Interactions, and Originality) formula, which weighs key aspects of their digital presence: the size and quality of their audience, the impact of their messages, and recent activity, reviewing up to 30 publications from the last 60 days.
Top 10:
- Alberto Tarradas (PP), deputy in the Parliament of Catalonia
- Hugo Manchón (PP), deputy in the Parliament of Catalonia
- Pepa Millán (Vox), deputy in Congress
- Tesh Sidi (Más Madrid - Sumar), deputy in Congress
- Carme Arcarazo, president of the Tenants Union
- Javier Ramírez (Vox), deputy in the Parliament of Catalonia
- Jorge Pueyo (Chunda Aragonesista), deputy in the Cortes of Aragon
- Viviane Ogou (Sumar), deputy in Congress
- Javier Guardiola (PSOE), deputy in the Assembly of Madrid
- Pepe Mercadal (PSOE), deputy in Congress
The battle is in Catalonia
This week, the podium is composed of leaders from PP and Vox. Alberto Tarradas, deputy in the Parliament of Catalonia, is accompanied by Hugo Manchón, a colleague, and the Vox spokesperson in Congress, Pepa Millán. These results place the right-wing bloc above the progressive one in terms of the impact of their youngest politicians.
Another very interesting reading is the territorial one. In this top 10, there are up to three deputies who are members of the Catalan regional parliament. Along with the two representatives already mentioned who achieve the highest Digital Power indicators, Javier Ramírez, from the Vox group, should also be mentioned.
Congress enters the game
On the other hand, fourth place goes to Tesh Sidi, the Más Madrid deputy who is integrated into the Plurinational Sumar Group and is a regular at the top of the rankings. Sumar also manages to get another deputy into eighth place: Viviane Ogou, which makes it one of the parties with the most projection among the youngest. Pepe Mercadal also holds a seat in Congress. The socialist closes this week's ranking, but it confirms once again that the Carrera de San Jerónimo grants a projection within reach of very few institutions. Millán, Sidi, Ogou, and Mercadal consolidate themselves as the young deputies with the most reach in their repercussions, and therefore, with the most influence in the debate on social networks.
Housing takes precedence
Digital Power not only monitors public representatives, but also includes social, union, and business leaders in its tracking. This week, the president of the Tenants' Union, Carme Arcarazo, takes fifth place. Arcarazo is the only civilian representative to make it into the top 10 of the ranking. Her position highlights, on the one hand, the importance of the housing problem and, on the other hand, confirms that Catalonia is a key territory in national politics in all matters.
Own voices
The candidate for the presidency for Chunta Aragonesista, Jorge Pueyo, who left Congress to fight in his territory, occupies seventh place. And in eighth place is Javier Guardiola, a socialist leader from Madrid with a seat in the Assembly of Madrid. In 2021, Guardiola ran for the presidency of the Socialist Youth of Spain, but was defeated by Camino, who just a month ago left the position after four years at the head of the organization.