Elections Castilla y León: this is how candidates use the networks to win your vote

Three weeks before the Castilla y León elections, the PSOE candidate, Carlos Martínez, did not appear among the 20 Castilian-Leonese politicians with the most Digital Power (the tool developed by Vinces and available in this media outlet). Three days before the polls open, he occupies seventh place, after a frantic activity on social networks that, however, has no effect on the surveys.

The ranking in Castilla y León (developed with an original formula based on three key variables: Regularity, Interactions, and Originality (RIO)), continues to be led by the Minister of Transport, Óscar Puente, ahead of the PP spokesperson in Congress, Ester Muñoz.

Among the candidates, the first is Carlos Pollán (Vox), who rises from sixth to fifth place. The seventh is the aforementioned Carlos Martínez; eighth is the current president of the Junta de Castilla y León, Alfonso Fernández Mañueco, who loses a position, and twentieth is the head of the list for Podemos-Alianza Verde, Miguel Ángel Llamas, who was also outside the Top 20 three weeks ago.

The most active candidates during the campaign

Analyzing the social media movement of the candidates between February 27 and March 10, 2026, the one who has made the most publications is Martínez (567). It is striking that, until March 4, the number of posts on X by the socialist leader was very low; in fact, that day he did not make any. Only one day later (the 5th), he published 138 times. It was only surpassed on the 10th, with 146.

It is the only one that presents this notable irregularity, the rest has remained in very similar figures throughout the entire campaign.

The ranking is as follows

1. Carlos Martínez: 567.
2. Juan Antonio Gascón (IU, Sumar, Verdes Equo): 511 –although so much activity has not served him to reach the top 20 –.
3. Carlos Pollán: 284.
4. Miguel Ángel Llamas: 188.
5. Ángel Ceña (Soria Ya): 127.
6. Alicia Gallego (Leonese People's Union -UPL-: 107
7. Alfonso Fernández Mañueco: 79.

By parties, the community manager of the PP has compensated for the leader's low activity, with 349 publications. Second appears Vox (331) and third Soria Ya (231).

The complete classification:

1. PP: 349.
2. Vox: 331.
3. Soria Ya: 231.
4. PSOE: 229.
5. United Left: 221.
6. Podemos: 218.
7. Leonese People's Union (UPL): 125.
8. For Ávila: 110.
9. Greens Equo: 35.

Mentions

If mentions on social media are measured during the Castilla y León election campaign, there is a clear winner, the Podemos candidate, Miguel Ángel Llamas, with 113,285. The second is Carlos Martínez (55,926) and the third Carlos Pollán (35,920).

This is how the ranking stands:

1. Miguel Ángel Llamas: 1,113,285.
2. Carlos Martínez: 55,926.
3. Carlos Pollán: 35,920.
4. Alfonso Fernández Mañueco: 18,372.
5. Juan Antonio Gascón: 3,871.
6. Alicia Gallego: 940.
7. Ángel Ceña: 112.

Digital Power

And the classification that unites everything is that of digital power, taking into account only what was done on social networks on the specified dates, and with a score from 0 to 100, this is the digital power of the Castilian-Leonese candidates during the campaign:

1. Miguel Ángel Llamas: 92.57.
2. Alfonso Fernández Mañueco: 57.83.
3. Carlos Pollán: 55.16.
4. Carlos Martínez: 36.04.
5. Alicia Gallego: 34.74.
6. Juan Antonio Gascón: 32.82.
7. Ángel Ceña: 19.89.

Analysis of the publications

And what have the three main candidates published on social network X about the elections of Castilla y León?

Alfonso Fernández Mañueco has focused part of his communication on criticizing and distancing himself from Vox, while trying to consolidate the image of the PP as the main option against the left, represented by the PSOE. In several tweets, he mentions systematic attacks by Vox against the PP and describes them as an obstacle to confronting a "common rival" on the left.

Besides, he has used retweets from accounts affiliated with the PP and from other politicians of the party to reinforce his messages and broaden the reach of his proposals and achievements. This not only reinforces cohesion within the party, but also helps to consolidate a unified narrative around his campaign and political objectives.

For his part, Carlos Martínez has used social media to criticize the PP's management after almost 40 years governing in Castilla y León and call for change. He has highlighted the problems of depopulation and deficient healthcare management. He has presented clear proposals on housing and has shown his support for agriculture.

These strategies reflect an attempt by Martínez to present himself as a renewing and practical option against the management of the PP, focusing on real problems and proposing specific solutions, in addition to connecting with more general concerns of voters about peace and global security.

And Carlos Pollán has launched constant criticism of both the PP and the PSOE, accusing them of being disconnected from the real needs of the people and of participating in policies he considers detrimental to Spain, such as the Mercosur agreement.

It has been an active campaign focused on themes of national identity, political change, and criticism of traditional parties, seeking to capitalize on the discontent of certain sectors of the population towards current policies and government management.