Las Tartas de Julita strengthens its expansion in the national market with its landing in Madrid, where this Thursday it inaugurates its first establishment in the capital, according to the company has indicated in a statement.
Specifically, the new store of the firm driven by businesswoman Julia Sala is located on Válgame Dios street, 6, in the heart of the Chueca neighborhood. It is the fifteenth point of sale of the brand in Spain and the first in the city of Madrid, after its previous landing in Alcalá de Henares.
The opening in Madrid city represents a milestone in the growth trajectory of the chain, which is already present in places like Alicante, Elche, Murcia, Cartagena, Granada, Alcalá de Henares or Albacete. In addition, the brand is preparing new imminent openings, among them Benidorm (scheduled for next week), as well as Zaragoza and other enclaves in the country, where customers will be able to taste its more than 100 cheesecake flavors in rotation. Currently, the network is made up of six own stores and nine operated under a franchise system.
This new store in Madrid, which will offer activities, live music and cake slices at a special price during the inauguration, reinforces the expansion of Las Tartas de Julita throughout the national territory. The company has managed to preserve its artisanal character, with daily preparations in the workshop of each establishment, while developing and scaling its franchise model towards new cities.