Keytel has consolidated its expansion in the Brazilian market by exceeding one hundred associated hotels, an achievement that the company has commemorated during its third annual convention held in Porto de Galinhas (Brazil).
At this event more than 50 hoteliers have met to examine the evolution of hotel commercialization and the new strategies supported by artificial intelligence and in the reinforcement of direct sales, as detailed by the company in a statement.
Travel search has entered a new era focused on the user and conversational processes, as highlighted by Google's senior account manager, Pedro Fernández, during his speech at the event.
In this vein, Keytel has highlighted the importance of artificial intelligence as a key element to raise the competitiveness and commercial efficiency of independent hotels, with a clear commitment to the direct channel through strategic alliances with partners like Omnibees.
The firm's model is based on a balance between the development of the direct channel and an international distribution network in which its B2B booking center, Restel, has experienced a 45% increase in sales destined for Brazil.
Currently, the company presents a diversified sales mix in which Argentina figures as the main market of origin with 35%, followed by the Brazilian domestic market with 24% and a wide range of international markets where it maintains commercial activity.
The company has also announced its presence at the "World Travel Market" fair of Latam, which will be held next week in Sao Paulo.