Juanma Moreno, president of the Junta de Andalucía; María Jesús Montero, PSOE candidate for the regional elections and former vice president and Minister of Finance; and Rocio de Meer, Vox deputy for Almería in Congress, are the most influential politicians on social media in Andalusia.
This is confirmed by the Digital Power ranking, the application developed by Vinces, which collects and organizes public information on the digital activity of political representatives and displays it through transparent and objective rankings.
The application you can consult in Demócrata, measures the real capacity, the digital power, of a political actor to connect with voters and lead the public conversation on X, Instagram and LinkedIn, expressed on a scale from 0 to 100. The index is obtained by applying the RIO formula (Regularity, Interactions and Originality), which weighs key aspects of their digital presence: the size and quality of their audience, the impact of their messages and recent activity, reviewing up to 30 posts from the last 60 days.
Top 10:
- Juanma Moreno, president of the Junta de Andalucía (PP)
- María Jesús Montero, secretary general of the PSOE of Andalucía (PSOE)
- Rocio de Meer, deputy in the Congress (Vox)
- José Ignacio García Sánchez, deputy in the Parliament of Andalucía (Adelante Andalucía)
- Juan Bravo, deputy in the Congress (PP)
- Juan Antonio Delgado, deputy in the Parliament of Andalucía (Por Andalucía)
- Rafa Hernando, deputy in the Congress (PP)
- Elías Bendodo, deputy in the Congress (PP)
- Ángeles Ferriz, deputy in the Parliament of Andalucía (PSOE)
- Teresa Fernández, co-spokesperson Adelante Andalucía
Out of focus
The electoral call in Andalusia for next May 17 has put all political actors on alert. With the parties' machinery already in motion, the dispute goes beyond programs and lists: the campaign is increasingly played out on social media.
The Digital Power ranking coincides with the surveys. The first place is occupied by the PP, followed by the PSOE and in third place Vox. However, it is paradoxical that while in the case of the populars and the socialists, their candidate is the one who appears on the podium, in Vox, their most visible and influential position is a national deputy, Rocío de Meer, and not Manuel Gavira.
But Vox is not the only party that has not managed to get its candidate for the Junta de Andalucía to achieve a high enough score to enter the top 10 of this ranking. Antonio Maíllo, face and voice of Por Andalucía has also not managed to place himself this week among the Andalusian politicians with the most digital power.
Doubts about the left
Although the deadline to present joint candidacies does not end until next April 3, and the scenario to the left of the PSOE is not clear, the leaders who are going to dispute this political space compete for now on the networks.
José Ignacio García Sánchez, called to lead the list of Adelante Andalucía, is in fourth place in this ranking. For his part, Juan Antonio Delgado, Podemos candidate pending knowing if there will finally be alliances, occupies the sixth place.
The popular bench
The PP is the party with the most representatives in this ranking. Accompanying the president of the Junta and candidate for re-election, there are up to three members of Congress. Well, more beyond of Moreno, no other official with autonomous responsibilities has achieved the level of digital power to enter this top 10 in regional terms.
This data also offers another reading: the nationalization of the contest in Andalusia has shown, once again, that the Lower House chamber is the main stage for political action. Juan Bravo, deputy for Seville; Rafa Hernando, deputy for Almería; and Elías Bendodo, deputy for Málaga, occupy the fifth, seventh and eighth positions respectively.
Influence that endures
This week the ranking is closed by Ángeles Ferriz (9th), deputy spokesperson of the Socialist Group in the Parliament of Andalusia and Teresa Rodríguez (10th), co-spokesperson of Adelante Andalucía.
The presence of Rodríguez is especially interesting, since the former left-wing leader no longer holds a political office and the responsibilities she maintains within her party are minor. However, on social media she remains consolidated as one of the reference voices and with greater influence in public discourse.
You can download Poder Digital for Android here. Also available for Apple