A classic design developed in a laboratory that brings the diamond closer to all audiences for only €29.99. The pendant is available exclusively online while stocks last
For decades, the diamond has been 'THE piece': a symbol of celebration, of love, of great moments and located in an imaginary of luxury. A desired and admired piece that has traditionally been within reach of a few.
Now, Zeeman, the Dutch family company a benchmark in basic products and quality textiles at the best price, wants to change that perception. That is why the brand is launching one of its most surprising products in Spain: a pendant with a lab-grown diamond for only €29.99, which seeks to democratize access to an item historically associated with exclusivity.
At a time when the jewelry industry is evolving towards new standards, Zeeman is betting on lab-grown diamonds, pieces created in the laboratory using advanced techniques that reproduce the natural crystallization process of carbon.
The result is a diamond that is chemically, physically, and optically identical to one extracted from the earth: the same 100% pure carbon structure, the same hardness, the same refractive index, and the same brilliance. The difference is in the how. And since it is produced in specialized and large-scale facilities, the logic of scarcity that has traditionally marked its price is broken.
A diamond, Zeeman style
With this proposal, the brand brings to mass consumption a technology that is redefining the jewelry sector and once again demonstrates that luxury can also be accessible.
True to its way of understanding design and consumption, Zeeman has developed a piece that combines style with an affordable price. The pendant has been produced on a large scale and purchased directly from manufacturers, eliminating intermediaries and surcharges, which allows it to be offered at the most competitive price possible.
A proposal that reflects the essence of the brand: bringing products that traditionally seemed reserved for a few into everyday life, demonstrating that quality and design do not have to be linked to inaccessible prices.
"At Zeeman, we bet on well-made products that are accessible to everyone. That's why, with this lab-grown diamond, we want to show that a symbol like the diamond doesn't have to be exclusive: it offers the same brilliance and quality, but without the myth of scarcity or unnecessary costs. Because the value is in how it's made, not in how inaccessible it is. And in the end, it's about being able to choose quality without overpaying," says Kasper Figee, Marketing Manager at Zeeman.
"Interest in pieces with a premium aesthetic is growing in Spain. This launch responds to that trend, bringing proposals with careful finishes and attractive design at accessible prices," comments Carlos Torrecillas, Head of Sales for Spain.
Product details and availability
The new pendant features a round brilliant-cut lab-grown diamond, weighing between 0.10 and 0.12 carats. The stone has a VS2 clarity, a color grade between D and F, a diameter of 3 mm, and a cut from very good to excellent, designed to maximize its brilliance.
The diamond is set in a classic four-prong setting on 925 sterling silver, composed of 92.5% pure silver, and features a high-quality rhodium plating, which provides superior shine and protection against oxidation and scratches.
The piece includes a 4 mm bail, which makes it easy to use on both a chain and a bracelet, and it is delivered in a case.
The pendant is available exclusively through the Zeeman website from May 20th until stocks last.