Artificial intelligence no longer just competes to transform technology or change the way millions of people work, search for information, or generate content. Now it is also gaining ground among the world's most valuable brands. The latest Kantar BrandZ 2026 Global Report confirms this leap with a particularly striking signal: Claude, the brand linked to Anthropic, enters the ranking of the world's hundred most valuable brands for the first time. It does so directly in prominent positions, in an edition marked by the advancement of companies associated with the development of artificial intelligence.
The emergence of Claude does not come alone. The same report places ChatGPT as the brand with the highest annual growth within the entire classification, thus consolidating the growing weight of artificial intelligence within the global ecosystem of large brands.
Claude enters directly among the big global brands
The entry of Claude represents one of the most outstanding moves in the new ranking. Kantar places the brand in 27th place in its global classification, with an estimated brand value of 96.6 billion dollars.
The position is especially significant because it is a brand associated with an emerging technology that, until recently, had hardly any presence in the mass consumer market outside of specialized technological circles.
The inclusion of Claude reinforces the idea that companies born around artificial intelligence have stopped being experimental projects or bets for the future to become players with real weight within the global economic landscape.
ChatGPT stars in the biggest leap
If Claude stars in one of the most striking entries, ChatGPT signs the strongest growth of the year. According to the Kantar report, the brand registers an annual increase of 285%, the largest percentage advance within the entire classification.
That growth reflects the speed with which generative artificial intelligence tools have gained global visibility and presence among consumers, companies, and very different economic sectors. The report precisely identifies brands linked to artificial intelligence as one of the great forces that are reconfiguring global brand value.
The BrandZ 2026 does not leave the phenomenon in isolated cases. Kantar places artificial intelligence as one of the main drivers of change within the global brand market.
Google regains world leadership in the ranking, surpassing Apple, in an edition where the role of AI appears constantly in the explanation of the performance of large technology companies.
The report links part of the momentum of some brands to their ability to integrate artificial intelligence tools within their products, services, and relationship with the consumer.
The advance of these brands also helps explain the global growth of the ranking. According to Kantar, the added value of the world's one hundred most valuable brands reaches a record of 13.1 trillion dollars in 2026, 22% more than the previous year.
Part of that transformation is explained precisely by the technological impulse and by the role that artificial intelligence is beginning to play in the construction of business value on a global scale.
The entry of Claude and the growth of ChatGPT are probably the most visible expression of that change.