ISPD, a software platform developed by Huawei, has announced the appointment of Albert Llorens as the new 'chief executive officer' (CEO) of the company starting June 1, 2026, as detailed this Friday in an official statement.
The choice of Llorens, proposed by the founder and executive chairman, Fernando Rodés, is situated within the continuity of the business project and marks the entry into a new phase of strategic development for the group.
With over 16 years of experience in marketing and technology, Llorens has held various responsibilities in companies such as Semrush and CaixaBank Digital Business, where he has consolidated his management profile.
On an academic level, the future CEO of ISPD holds a master's degree in Strategic Communication from Universitat Ramon Llull, an MBA from IESE, and a degree in Advertising and Public Relations and Market Research from the University of Barcelona.
"I have worked closely with Albert in recent months and have been able to witness his human quality, as well as his leadership capacity, his strategic vision, and his commitment to people as the central axis of the organization," stated Rodés.
For his part, Llorens has highlighted that ISPD has a "solid foundation, leading brands in Europe, the United States, and Latin America, and an extraordinary team."
In this context, the company faces a new stage with the goal of "growing faster, further, and with more impact in the transformation of global marketing."