Ostathi deploys a pioneering digital infrastructure in Jordan that connects capacity building with verifiable income, marking a milestone in employment programs in the Middle East
Ostathi, owned and operated by UniHouse, today announced the national live rollout of a proprietary digital ledger infrastructure in Jordan, a first-of-its-kind system in the Middle East and Africa that connects an individual’s structured capacity development, skills certification, gig economy and marketplace participation, and income generation into a single auditable digital chain, integrated directly with regulated national fintech platforms.
The implementation is funded under the Youth, Technology and Jobs (YTJ) Project of the World Bank in collaboration with the Ministry of Digital Economy and Entrepreneurship of Jordan (MoDEE), one of the most ambitious national digital employment programs in the region, aimed at youth economic participation with a minimum mandate of 50% female inclusion.
The digital livelihood gap: why workforce programs in the Middle East fail to generate verifiable income
For decades, digital workforce programs in the Middle East and Africa have struggled to produce verifiable economic results due to a structural disconnect between capacity building, certification, and income generation. Participants complete programs and receive certificates, but the transition from structured capacity building to measurable and auditable income often remains fragmented and untracked.
UniHouse has solved this through engineering. Ostathi's proprietary digital ledger assigns to each program participant, trainer, and consultant a verified dynamic digital profile, recording the progress of competencies, evaluations, market activity, and income generation in real time, directly linked to the regulated national payment infrastructure.
In Jordan, this infrastructure connects with MEPS Jordan and HyperPay, regulated fintech providers with established national compliance frameworks, creating fully traceable, auditable, and accessible payment pathways for populations historically excluded from formal financial systems. Revenue is not self-declared. It is generated, recorded, and verified within the platform, producing the auditable transaction data that institutions like IFC, EBRD, and the World Bank require for results-based financing.
Unlike conventional digital marketplace platforms, Ostathi incorporates a verified escrow architecture, holding payment until service delivery is confirmed and recording each transaction as an auditable revenue event within the participant's digital ledger. The result is a traceable, outcome-based chain from verified competition to verified revenue.
From Structured Capacity Building to Verified Income: The WEE™ Framework
The system is governed by the Workforce and Entrepreneurship Engine (WEE™), UniHouse’s proprietary eight-stage implementation framework spanning three phases: Mobilize, Build, and Activate. WEE™ guides program participants from initial engagement through structured capacity building, competency certification, market onboarding, and verified income generation, with each stage digitally tracked and producing measurable outcomes.
Critically, WEE™ does not stop at revenue generation. The framework includes structured modules on entrepreneurship, business model development, service pricing, and uniquely, local business registration and legal incorporation, empowering participants to become registered formal business owners from day one. This completely transforms the value proposition for donors: institutions investing in UniHouse-driven programs are funding the creation of registered, revenue-generating micro-enterprises, not graduates with uncertain futures.
Institutional, Governmental and Media Recognition
UniHouse and Ostathi have been backed through institutional, governmental and media channels, including the UK FCDO, the UK Department for Business and Trade, Microsoft for Startups, The Daily Telegraph, Education Middle East and Jordanian national media.
"The gap between structured capacity building and income has never been a skills problem, but an infrastructure problem. In the Middle East and Africa, millions of talented people complete programs that lead to nothing because no one built the infrastructure to connect their capabilities to real income. We have built that infrastructure. Ostathi's digital ledger, connected to regulated fintech platforms, means that for the first time in this region, a participant's entire journey—from the first lesson to verifiable and auditable income—is recorded on a single digital chain," explained Aows Dargazali, founder of Ostathi and EMEA director at UniHouse.
Regional Expansion
Jordan is the first national deployment under the Ostathi Jordan initiative, and it will not be the last. Ostathi is actively expanding to Morocco, Egypt, Saudi Arabia, Iraq, and Turkey, replicating the system in different national regulatory environments.
About Ostathi
Ostathi is the Middle East's first fully integrated digital workforce marketplace, connecting capacity building, certification, market access, and verified income generation on an auditable platform.
About UniHouse
UniHouse is an international advisory firm that designs, implements, and measures capacity development systems aligned with national priorities and results-based development frameworks.
About Aows Dargazali
Aows Dargazali is founder of Ostathi and EMEA director of UniHouse, with 25 years of experience in educational reform and digital workforce development in the Middle East and Africa.