IAG has set a goal of achieving approximately 1 billion pounds (1.157 billion euros) in operating profit in its loyalty division, IAG Loyalty, in the medium term. Added to this figure is the objective of achieving an operating margin greater than 18% and a high conversion of free cash flow with respect to profit, above 100%.
The 'holding' communicated these objectives this Wednesday to the National Securities Market Commission (CNMV) on the occasion of the Investor Day, a day dedicated to capital markets aimed at analysts and investors of the group.
To underpin this growth, the parent company of Iberia and Vueling plans to expand its vacation package business to Spain and Ireland, two markets where it detects a business opportunity exceeding 7 billion euros.
Likewise, this area will launch a collaboration with Starlink in order to offer high-speed wifi connection on board its aircraft and accelerate user acquisition in its loyalty programs. In parallel, it will carry out a profound digital transformation that will involve the replacement of 90% of its current technological infrastructure and the launch of a new mobile application in the second half of 2026, which will add new functionalities throughout 2027.
In 2025, IAG Loyalty obtained an operating profit of 507 million pounds sterling (586.8 million euros), representing an increase of 20.7% compared to the previous year, accompanied by revenues of 2.637 billion pounds (3.051.5 million euros).
At the close of the fiscal year, the loyalty unit had 10.6 million active customers, representing an annual increase of around 13% since 2022.