The Chinese e-commerce company JD.com has announced the completion of its takeover bid (OPA) for Ceconomy, the parent company of MediaMarkt and Saturn, through which it has gone on to control 59.8% of the share capital and voting rights, in exchange for a total consideration of 1,335 million euros.
As the Asian group has specified, if the 25.3% that Convergenta holds is added, considered to be a partner of JD.com, the combined stake of both shareholders reaches 85.2% of Ceconomy’s share capital. Following this transaction, Ceconomy’s financial statements will be integrated into JD.com’s accounts as of November 12, 2026.
The acquisition has been structured through JD.com’s German subsidiary and has been completed at a price of 4.60 euros per share, once all the conditions of the offer have been satisfied, including the merger control approvals, foreign investment permits, and the approval relating to foreign subsidies by the European Union.
Ceconomy manages more than 1,000 consumer electronics stores across 11 countries, including the Spanish market, under the brands MediaMarkt, Saturn and MediaWorld, in addition to its e-commerce channel. The company employs more than 50,000 people.
"JD.com and Ceconomy share the vision of building the leading next-generation consumer electronics platform in Europe. Now we can begin to implement our vision and make it a reality. Ceconomy has a clear and convincing strategy for the European retail market and for European consumers. Thanks to its talented team, its strong brand, and its broad presence both online and offline, it has the foundations to grow and thrive," JD.com’s chief executive officer, Sandy Xu, has highlighted.
"Today marks the start of a new chapter for Ceconomy. Our alliance with JD.com has become a reality, and we are ready to begin implementation with all our momentum," said Remko Rijnders, chief executive officer of Ceconomy.