The Alliance of Tourist Municipalities of Sun and Beach (AMT) has updated its dashboard with a new web-based version, with the aim of facilitating access to essential data on tourist activity, its evolution over time, and its effect on each destination.
According to the organization's statement, these improvements make it possible to anticipate periods of maximum attendance, optimize the planning of public services, and reinforce the management of areas with the highest concentration of visitors.
The tool integrates information from the eight municipalities that make up the AMT: Adeje, Arona, Benidorm, Calvià, Lloret de Mar, Salou, San Bartolomé de Tirajana, and Torremolinos. Together, these destinations account for over 12 million tourists and around 57 million overnight stays per year.
The dashboard offers statistical data on the volume of visitors and their origin, overnight stays and average length of stay, accommodation occupancy rates, as well as various indicators of tourist activity and profitability, among other relevant parameters.
With the summer campaign in mind, the municipalities that are part of the AMT are intensifying actions related to public space management, the organization of services in areas with the highest tourist pressure, and the improvement of coexistence between residents and tourists.
The president of the AMT and mayor of Arona, Fátima Lemes, has emphasized that the consolidation of this indicator system "allows for a qualitative leap in destination management, because it provides us with a shared, rigorous, and comparable view of the tourist reality, essential for anticipating the challenges of summer and making evidence-based decisions."