Match Hospitality, a world-leading company in 'hospitality' services for major sports and entertainment events, will be responsible for managing the 'official hospitality' of Shakira's European residency in Madrid, integrated into her world tour 'Las Mujeres Ya No Lloran World Tour', according to the firm.
The Colombian singer will return to Spain with a 12-day residency at the Iberdrola Music venue, where the public will have access to an exclusive 'Official Hospitality' proposal that combines gastronomy, music, entertainment, and premium service before and during each concert.
The experience will be structured in two differentiated areas, Garden and Terrace, located within the Shakira Stadium, conceived as two distinct ways to experience everything surrounding the show.
In the case of Garden, an outdoor and relaxed experience will be offered, with a festival atmosphere, landscaped areas, and lounge spaces, which will function as a meeting point before the concert. It will include priority access to the venue, food and beverage offerings, entertainment proposals, and hospitality service in a reserved environment.
For its part, Terrace will add to these services a preferred location on an elegant elevated terrace with direct views of the stage. The evening is completed with access to Front Stage, allowing attendees to follow the concert just a few meters from the artist.
Shakira's residency in Madrid will consist of 12 scheduled concerts between September 18 and October 11, with an expected attendance of 50,000 people at each performance.
With this agreement, Match Hospitality strengthens its presence in the Spanish market, where it will also be responsible for managing the 'hospitality' of the Formula 1 TAG Heuer Grand Prix of Spain 2026, scheduled at the Madring circuit in Madrid next September. The company also has a wide track record in major international events such as the World Cup, the Formula 1 British Grand Prix, MotoGP, ATP tennis tournaments, or the AFC Asian Cup, among others.