The Seventh continues to take shape with just over two months left until its landing on Spanish television. The new national TDT channel is scheduled to begin its broadcasts on November 5, 2026 and faces September with a key appointment: its official presentation at the FesTVal de Vitoria, where it will unveil new details of its programming and the professionals who will be part of the project.
The presentation of The Seventh is included in the XVIII edition of the FesTVal de Vitoria, which will be held between September 7 and 12. The festival organization has announced the launch of the new channel as one of the novelties of this edition, in which the main networks will showcase their bets for the new television season.
The appointment will serve to know more precisely the structure of a schedule that is already starting to have proper names. Javier Ruiz, Rocío Delgado, Alba Carrillo, and Marta Márquez are among the incorporations announced in recent weeks, while the project continues to finalize professionals and formats before starting its broadcasts.
When does La Séptima TV start broadcasting
The date marked on the calendar is November 5, 2026. The promoting company, Servicios Integrados de Entretenimiento Televisivo (SIETE), confirmed in July that regular broadcasts of La Séptima will begin on that day.
The premiere coincides with the planned changes in Spanish Digital Terrestrial Television and the implementation of the new DVB-T2 standard. The reorganization will also allow for the incorporation of the new state-wide channel awarded to SIETE.
La Séptima is born with the intention of becoming a new national generalist channel. The project contemplates a strong presence of current affairs and live programming, although the final composition of its offer will be one of the unknowns that must be resolved in the coming weeks.
La Séptima will be presented at the FesTVal de Vitoria
Before the premiere, one of the most important dates for the project will arrive. La Séptima will hold its official presentation during the FesTVal de Vitoria, whose 2026 edition begins on Monday, September 7.
The festival organization has announced that during the event, details will be offered about the formats that will define the identity of the channel at its launch. It will therefore be the first opportunity to have a more complete image of the programming with which it intends to compete in the TDT.
The FesTVal will be held between September 7 and 12 at the Europa Congress Palace in Vitoria-Gasteiz and will bring together presentations, premieres, and news from different television operators. La Séptima will be one of the main new players in this edition as it is a channel that has not yet begun its broadcasts.
Javier Ruiz, the great signing of La Séptima
One of the movements that has generated the most expectation has been the incorporation of Javier Ruiz. The journalist left RTVE this summer to take on the editorial direction of La Séptima and become one of the main faces of the new project.
Ruiz had been in charge of "Mañaneros 360" on La 1. His departure forced RTVE to reorganize its programming while the journalist began a new professional stage linked to the birth of La Séptima.
His incorporation also allows us to know the direction that the channel wants to imprint on a good part of its offer: information, current affairs, and analysis will have a prominent weight within a schedule that aims to maintain a significant presence of live content.
Rocío Delgado will have a daily program
The journalist Rocío Delgado was another of the first incorporations announced by La Séptima. The communicator has an extensive television career after working at Antena 3, Telemadrid, and Televisión de Galicia.
Delgado will lead a daily program, although details of its format and specific placement in the schedule are still to be known.
Her signing reinforced the informative aspect of the project after the arrival of Javier Ruiz and confirmed that the channel is turning to professionals with experience in current affairs and live television.
Alba Carrillo and Marta Márquez will present "Fuera de Control"
La Séptima has also begun to reveal its bet on entertainment. Alba Carrillo and Marta Márquez will present together "Fuera de Control," one of the first programs whose name has been officially announced by the channel.
The incorporation of both was communicated through a promotional video in which the title of the format was also revealed. The definitive broadcast slot has not yet been officially announced.
The program marks Carrillo's return to a new national television project and the incorporation of Marta Márquez after her career in spaces like RTVE's "Aquí la Tierra."
The new names joining the project
The list of professionals related to La Séptima has continued to grow during the second half of August. Among the published names is Luján Argüelles, whose incorporation has been announced to lead a space during the weekend.
It has also been revealed that Quequé, the stage name of Héctor de Miguel, will join for a satirical project, within the channel's intention to combine information and entertainment.
The most recent known incorporation is that of Sarah Santaolalla, who has announced that she will present her own program on La Séptima. The specific details of the space will need to be known as the network completes and officially presents its schedule.
What programming will La Séptima have
The network has been leaving clues about its model, but it has not yet presented a complete schedule. The intention is to build a generalist offer with a significant weight of information, current affairs, live broadcasts, and entertainment.
One of the known particularities of the project is its commitment to concentrate a good part of the production in a large studio from which different programs will be developed throughout the day. The goal is to facilitate the continuity of live broadcasts and allow different formats to share infrastructure.
Daily current affairs programs, entertainment spaces, and formats for the weekend thus begin to outline the structure of the new channel, although we will have to wait for the official presentation to know how they will be distributed throughout the day.
Who is behind La Séptima
La Séptima is the commercial brand of the project promoted by Servicios Integrados de Entretenimiento Televisivo (SIETE), awarded the new national DTT license.
The businessman and producer José Miguel Contreras is one of the central figures of the project. He is joined by Javier Ruiz from the editorial direction, while the team responsible for content and programs continues to be configured.
The launch will mean the incorporation of a new operator to open national television. The company has set November 5 as the start date for its regular broadcasts, so September and October will be the two decisive months to complete the schedule.
September 7, the first major date before the premiere
The presentation in Vitoria will allow to resolve a good part of the uncertainties that still surround La Séptima. The network will then be able to specify which programs will accompany the already announced formats and which professionals will complete its staff.
Until then, some of the names published by different media must be differentiated from the signings officially announced by the network itself. The presentation of the FesTVal will precisely allow to delimit the definitive lineup and the new signings with which La Séptima will face its launch.
After that, the second key date will come: November 5, 2026, when the new channel is scheduled to begin its broadcasts and enter definitively into the battle for the audience of free-to-air television.