Sleeping in a hotel in Spain is becoming increasingly expensive. Hotel establishments billed an average of 156.92 euros per day for each occupied room in July, a 6.79% increase compared to the same month in 2025.
The latest data published this Friday by the National Institute of Statistics (INE) shows that the sector reaches the central part of summer with prices growing strongly, an occupancy rate above 71% of the places, and nearly 45 million overnight stays.
An occupied room now bills almost 157 euros per day
The average daily rate of Spanish hotels, known as ADR, reached 156.92 euros in July 2026. The increase compared to the same month of the previous year was 6.79%, even above the growth recorded by the Hotel Price Index.
This figure gives an idea of the rising cost of accommodation during the peak season, although it is important to specify what it exactly measures. The 156.92 euros do not necessarily represent the price that any traveler will find when looking for a room, but rather the average daily billing obtained by hotels for each room that was actually occupied.
The INE uses the ADR as one of its main indicators of sector profitability. In this way, it incorporates the different rates applied by establishments to their clients and allows for comparison of how the amount billed per occupied room evolves.
Hotel prices rise by 5.9% in a year
The increase is not limited to the ADR. The Hotel Price Index rose by 5.91% year-on-year in July, according to provisional data published on August 21. The index stood at 180.35 points.
This indicator should not be confused with the average daily rate. The Hotel Price Index measures the evolution of the set of prices that hotel entrepreneurs apply to their various clients and does so from the perspective of supply.
Therefore, the two data points tell different parts of the same reality. The prices applied by hotels grew by 5.9%, while the average billing per occupied room advanced even more, by 6.8%, approaching 157 euros per day.
Hotels exceed 71% occupancy in July
The increase in prices comes alongside a high utilization of hotel capacity. The occupancy rate by places reached 71.09% in July, which represents a year-on-year increase of 0.88%.
The occupancy allows completing the picture that the rates offer. Not only are hotels billing more for the rooms they sell, but more than seven out of ten offered places were occupied on average during July.
The combination of higher prices and an occupancy that continues to grow helps explain the strength of the hotel business during the high season. To correctly measure that profitability, the INE jointly uses indicators such as ADR, revenue per available room or RevPAR, and occupancy by rooms.
Main data of Spanish hotels in July 2026
| Indicator | July 2026 | Year-on-year variation |
|---|---|---|
| Average rate per occupied room (ADR) | 156.92 € | +6.79% |
| Occupancy rate by places | 71.09% | +0.88% |
| Overnight stays | 44,846,714 | +0.33% |
| Hotel Price Index | 180.35 points | +5.91% |
| Average stay | 3.40 days | -0.97% |
Almost 45 million hotel nights in a single month
Spanish hotel establishments recorded exactly 44,846,714 overnight stays during July, 0.33% more than in the same month of 2025. The growth is moderate, especially when compared to the evolution of rates, but it keeps demand above that recorded a year earlier.
The behavior of overnight stays is particularly significant when compared to prices. While contracted nights increased by just 0.3%, ADR grew by 6.8% and hotel prices by 5.9%. The improvement in average billing per room does not therefore respond solely to a strong increase in the volume of stays.
The average stay, in fact, decreased. Travelers stayed an average of 3.40 days, 0.97% less than in July of the previous year. Hotels thus manage to raise their rates and maintain a high occupancy despite the slight reduction in the average duration of stays.
Prices grow much more than overnight stays
The data from July outlines a particularly relevant trend for those seeking accommodation during the peak tourist season. The number of overnight stays continues to grow, but it does so at a much slower pace than prices: 0.3% compared to the 5.9% recorded by the Hotel Price Index.
The money that establishments obtain from each occupied room also increases more intensely. The average daily rate rises by 6.79%, placing the ADR close to 157 euros per night just before entering August, one of the months of highest tourist demand of the year.
This does not mean that any room booked in Spain costs exactly that amount. The final price depends on the destination, the category of the establishment, the dates, the contracted regime, and the moment of the reservation. The INE data is an average revenue per occupied room, not an official rate or a minimum market price.
What ADR and RevPAR mean and why they are not the same
The hotel statistics use several indicators that may seem similar, but measure different aspects. The ADR (Average Daily Rate) represents the average daily rate or revenue per occupied room. In July, it stood at 156.92 euros.
The RevPAR (Revenue per Available Room) measures, on the other hand, the revenue per available room, regardless of whether it has been occupied or not. That is why it indirectly incorporates the effect of occupancy: a hotel can charge high rates for its sold rooms and still achieve a lower RevPAR if many remain empty.
The Hotel Price Index answers a third question. It does not directly measure how much a room bills, but how the prices applied by the entire hotel sector evolve. Separating the three concepts avoids interpreting as equivalents figures that describe different dimensions of the business.
Hotels reach August with rising rates and high occupancy
The snapshot left by July combines more prices, more revenue per occupied room, and a higher occupancy than last year. Hotels thus reach the heart of summer after raising their prices by 5.9% and with an ADR that advances even more, by 6.8%.
The growth of demand, on the other hand, is much more contained. The almost 44.85 million overnight stays represent barely a 0.3% increase compared to a year earlier, while the average stay is reduced to 3.40 days.
For the traveler, the most immediate data is the 156.92 euros of average revenue per occupied room. For the sector, the reading is broader: establishments manage to increase their unit revenues strongly even in a scenario where overnight stays barely advance. Thus, July leaves a hotel market in full high season marked, above all, by rising costs.