The PP embraces the phenomenon "Anotop At" to reinforce Feijóo's image on social media and to win Abascal's younger-voter vote

Alberto Núñez Feijóo has become a rapper, a Formula 1 pilot, a football player, a reggaeton star, and even in a more muscular and tattooed version of himself. All under a name that just a year ago caused laughter among the Socialist deputies in Congress: "Anotop At". What began as a joke for a slip of the tongue by the PP president has turned into one of the viral phenomena of the electoral campaign of November 29. And the conservatives, far from fighting it, have decided to embrace it.

New Generations shares the edits; the PP has incorporated some into its official profiles, and Feijóo himself appears laughing at the creations made with artificial intelligence. The strategy also matches his interview in The Wild Project, Jordi Wild’s podcast, whom Santiago Abascal quit after a disagreement about the recording conditions. The PP has thus found an opportunity to take away from Vox ground in which Abascal’s party has cultivated an image of toughness and confrontation especially recognizable among young people.

The operation has a particular feature. It precisely makes use of the contrast between institutional Feijóo, who has made management experience one of his main credentials, and a digital character surrounded by expressions that achieve virality and attention among an electorate that Abascal’s people have managed to capitalize on in recent years.

"Anotop At", the slip of the tongue that the PP has turned into an advantage

The origin of the phenomenon goes back to November 26, 2025. During a session of scrutiny of the Government, Feijóo was criticizing Pedro Sánchez and predicting that one day a series would be filmed about his years in the Moncloa. He wanted to call it "Anatomy of a Con Artist," referring to the series Anatomy of an Instant, but he made a mistake when pronouncing the title.

"Anotop... At...", he said from the podium, prompting laughter from several Socialist lawmakers. The excerpt began to circulate on social media and ended up turned into a meme mocking the difficulties of the popular leader in completing the sentence.

Almost twelve months later, that mistake has acquired a different meaning. Users have recovered the expression to accompany images of Feijóo generated with artificial intelligence, in which he appears characterized as characters far removed from his usual image.

Among the edits circulating are a Feijóo footballer from FC Barcelona celebrating a goal, another dressed like a reggaeton star, and several versions that show him muscular, tattooed, or wearing attire typical of music videos.

The novelty is not only in the memes, but in the party’s reaction. Instead of ignoring the jokes or trying to refute them, Nuevas Generaciones has begun to share them and to participate in their dissemination. The PP has also published a video titled "First reactions", in which Feijóo appears inside a car, smiling while he looks at some of these creations.

The official TikTok account of the populares has arrived to replace its usual image with an edit of the candidate who imitates a well-known photograph of the former basketball player Kobe Bryant with the NBA trophy.

The PP wants Feijóo to have "aura"

The transformation is also evident in the language of the posts. Nuevas Generaciones has incorporated expressions such as "domados", "el jefe" or "vaya farmeo de aura", common in certain corners of the internet and far from conventional political vocabulary.

In the slang of social networks, "aura" is used to describe the charisma, confidence, or presence that a person conveys. The expression "farmear aura", from video game language, refers to accumulating that prestige through gestures, behaviors, or situations that users consider admirable, surprising, or simply entertaining.

The term can be used both seriously and ironically. A person can gain "aura" for a decisive response or lose it due to a ridiculous situation. In Feijóo’s case, his digital followers have begun to use it to turn speeches, photographs, and public appearances into small demonstrations of authority.

After the interview with Jordi Wild, Nuevas Generaciones published "Domados", accompanied by fire emojis and a leash. In another post, it introduced the candidate with a blunt message: "Llega EL JEFE".

This communication draws on visual codes and expressions linked to memes about masculinity, dominance, and personal security. In them, a body posture, a look, or a gesture can turn into a supposed demonstration of superiority over another person.

The contrast itself between the character and the politician fuels the humor. Feijóo does not have the physical appearance or the communication style that usually star in these types of content. Precisely because of that, seeing him turned into a rap star, covered in jewels, or presented as a dominant character makes it easier for the images to circulate among users who would usually not consume an electoral post.

Jordi Wild and the opening that Abascal has left for the PP

The interview with Jordi Wild has added a political component to this trend. The content creator had planned to talk with the main candidates in the general elections, but Santiago Abascal ended up canceling his participation in The Wild Project.

As DEMÓCRATA had already reported, Vox demanded having the complete recording and using the leader’s responses with autonomy, conditions that Jordi Wild did not accept by considering them to mean losing exclusive control over the content.

The disagreement occurred after the controversy over Abascal’s interview on La Revuelta. Vox denounced that RTVE and El Terrat had refused to publish 40 minutes that had been removed from the recording and announced that its president would not grant interviews again without guarantees about the availability and use of his statements.

While Abascal resigned from the podcast, Feijóo did attend the interview, which lasted for 90 minutes.

The President of the PP then took advantage of his participation to publish a message against the Government. "In the 90 minutes that I have done the interview with Jordi Wild, supposed corruption in the Ministry of Equality with the anti-abuse bracelets has come to light, possible illegalities in the financing of the PSOE, and the summons of the Government delegate in Ceuta for the invasion. They should commit crimes more slowly", he wrote on X.

The coincidence has allowed the Populars to exploit a contrast between the two candidates. Feijóo has agreed to take part in a long-running digital format, while Abascal, whose political communication usually relies on messages of confrontation and firmness, has been left out of the program due to a disagreement with his presenter.

New Generations has accompanied that episode with new publications that reinforce the image of authority of the popular leader. Humor and irony are used to present Feijóo as someone capable of handling himself in a space that, given the profile of his audience and its communication codes, is attractive to parties seeking the young vote.

The dispute over masculinity and leadership

The comparison with Abascal is relevant due to the public image Vox has cultivated around its president. Its communication has relied for years on photographs, videos, and messages that emphasize firmness, political confrontation, and certain attributes associated with male leadership.

The PP is now using some of those same codes, although with an important difference: the exaggerated masculinity of "Anotop At" is presented as a parody shared by the candidate’s own followers.

The images do not need to convince the public that Feijóo is really a muscular rapper or an intimidating figure. They work because the viewer recognizes the distance between the politician and the character created for the internet.

This formula also allows the candidate to engage in more aggressive or casual communication without substantially modifying his institutional discourse. Young profiles can post "tamed" or "the boss," while Feijóo keeps, in his public remarks, references to the economy, management, and electoral proposals.

In this way, the PP can compete for the attention of users accustomed to memes of male strength without requiring its leader to permanently adopt Abascal’s style of communication.

A strategy to reach Vox’s young electorate

The digital offensive coincides with a campaign in which the Populars seek to strengthen their presence among those under 35, a segment in which Vox has achieved better results than the PP in different polls.

This Friday, Feijóo has taken part together with Isabel Díaz Ayuso in an event of Nuevas Generaciones held at the Zenit space in Madrid, where he has presented tax and economic proposals aimed at facilitating jobs, savings, and access to housing for young people.

During the meeting, which lasted almost an hour and a half, a manga-style video has also been shown with the popular candidate as the protagonist. The choice of that format fits with the use of cultural and visual references that circulate regularly on social networks.

The party thus combines two lines of communication. On the one hand, it offers economic measures for young people; on the other, it uses humor, memes, and digital formats to ensure that the candidate appears in conversations that normally fall outside the traditional political debate.

The success of this strategy in electoral terms is still to be confirmed. But the PP has already achieved something that was not at the origin of the meme: turning a mistake by Feijóo into promotional material for its own campaign.