Xavier Font is once again making headlines. The founder and main creative driving force behind Locomía has returned to the media spotlight following the death of Manuel Arjona, one of the historic members of the group that revolutionized Spanish pop music in the late eighties and early nineties. The news has rekindled interest in one of the most unique bands in Spain's recent history and, with it, in the figure of who was considered the true architect of the phenomenon.
Although the name Locomía is usually associated with its spectacular choreographies, its characteristic giant fans, and a groundbreaking aesthetic for the time, behind it all was Xavier Font. Born in Barcelona and based for years in Ibiza, he was responsible for designing an artistic proposal that would transcend dance floors to become an international phenomenon.
From Ibiza nights to international success
The story of Locomía began far from the big stages. In the mid-eighties, Font, along with his brother Luis Font, Manuel Arjona, and Gard Passchier, formed a group of young people who stood out for their extravagant way of dressing and their performances in Ibiza's entertainment venues. What was initially an artistic expression linked to the island's nightlife quickly caught the attention of music producers.
It was then that Locomía was officially born, a group that managed to differentiate itself from any other of the time thanks to a combination of dance music, theatrical image, and a staging that made the giant fans a recognizable hallmark worldwide. Songs like "Locomía", "Rumba Samba Mambo", or "Gorbachov" propelled the group to the top of the charts in Spain and Latin America, making it one of the most surprising musical phenomena of the late 20th century.
Although Locomía was a collective work, Xavier Font has always been identified as the main person responsible for the group's visual and conceptual identity. He not only participated in the creation of the band's public image but also designed costumes, supervised choreographies, and defined a large part of the artistic strategy that made the project unique.
His vision transcended the musical sphere. For Font, Locomía was much more than a band: it was a cultural and aesthetic concept, a recognizable brand capable of surviving even changes in members. That philosophy is what he has defended for decades and what explains the numerous attempts to relaunch the group after its original disappearance.
Conflicts and fall of the phenomenon: the judicial problems that marked his life
The group's enormous success was accompanied by significant internal tensions. Differences with producers and representatives led to business and judicial confrontations that ended up fracturing the project. Disputes over the control of the Locomía brand marked a large part of the years following the band's peak, making Font a figure as influential as he was controversial in the group's history. While some former members questioned his leadership, he always maintained that the essence of Locomía was inseparable from the artistic idea he had conceived in Ibiza years before.
Xavier Font's career was also marked by episodes unrelated to music. In 2012 he was convicted of drug trafficking after narcotic substances were found in his home, an episode that represented one of the most complicated moments of his personal and professional life. After serving the corresponding sentence and regaining his freedom, the founder of Locomía gradually returned to public activity, focusing especially on recovering the brand and organizing new tours and projects related to the group.
The illness and the future of Locomía: why is it news again?
In recent years, Font has spoken openly about some of the personal challenges he faces. In 2024 he announced that he had prostate cancer, a decision with which he sought to raise awareness about the disease and promote the importance of preventive check-ups. In parallel, he has also worked to ensure the continuity of Locomía's legacy. The businessman and creator has repeatedly argued that the project must survive its founders and has promoted new formations with the aim of keeping alive a brand that continues to arouse interest decades after its birth.
The death of Manuel Arjona, one of the original members of the group, has caused a wave of tributes and memories about the history of Locomía. In this context, the figure of Xavier Font has once again been placed at the center of public attention as the man who devised one of the most peculiar cultural phenomena of Spanish music. A visionary for some, controversial for others, Xavier Font remains an essential figure for understanding the birth, success, and survival of Locomía, a group that turned aesthetics, music, and spectacle into a formula capable of conquering stages around the world.
Almost four decades after its emergence, the name Xavier Font continues to be linked to one of the most iconic and recognizable brands of Spanish pop culture.