The travel technology marketplace HBX Group announced this Thursday that it is strengthening its global transfer offering through a direct API integration with Emerging Travel Group (ETG), which solidifies the company's ecosystem model by extending its cooperation beyond hotel distribution.
Through this technological agreement, ETG will have direct access to HBX Group's global transfer inventory, which includes both private and shared transportation services in destinations worldwide, as detailed by both companies in a joint statement.
The collaboration, supported by sustained investment in technology and directly contracted services, incorporates a real-time communication system with drivers as its main advancement.
Thanks to this functionality, travelers will be able to contact the carrier directly during their stay, with the aim of ensuring a more agile and coordinated transfer service.
Both corporations emphasize that the expansion of the alliance to the mobility sector not only helps to offer a "more connected" travel experience but also adds greater value to ETG's global distribution network.