BBVA

The most valuable Spanish brands of 2026: Zara, BBVA and Santander

Zara, BBVA and Santander consolidate as the three Spanish brands with the highest value in 2026 by dominating the 'top 30' of the Kantar BrandZ ranking, prepared based on the market capitalization and the valuation given by consumers themselves. Collectively, the 30 most valuable Spanish brands reach a historic high of...

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