Amazon has held internal talks about a possible relaunch of the show The Apprentice, a television format linked to Donald Trump, in a phase that sources themselves place as preliminary and without active development.
Discussions are occurring after the acquisition of MGM Studios in 2022, which granted Amazon control of the catalog and rights associated with the program. The company has indicated that, since that purchase, there have been internal conversations about the future of the franchise, although there is no project underway at the moment.
Donald Trump Jr., among the options presented
Within those conversations, the possibility has been raised that the new presenter will be Donald Trump Jr., although no decision has been made regarding this.
The information coincides in that it is an option considered within the framework of those internal discussions, without a formal approach having been made to the Trump family nor has the team for the eventual project been defined.
Amazon has confirmed that the talks are in an early stage and that the show is not in active development. No host has been selected, nor have any external negotiations begun.
In this context, any relaunch of the format would depend on subsequent decisions within the company, which for the moment is limited to exploring possible options for one of its television properties.
A format with a television track record
The Apprentice was a reality television show broadcast for more than a decade in the United States, in which participants competed for a job. The show was hosted by Donald Trump and became one of the most recognized formats of his television career.
The program maintained a wide audience during its original broadcast and continues to generate income for the Trump family, which explains the interest in exploring its possible continuation on new platforms.
In case of materializing, the relaunch of the program would be broadcast on Prime Video, Amazon's streaming platform, where content related to the franchise has already been incorporated following the acquisition of MGM.
For the moment, there is no calendar or official production confirmation, and the project remains in the realm of internal company discussions