Zara Home premieres this Saturday one of the most ambitious collaborations in its history. The Italian filmmaker Luca Guadagnino and his usual collaborator, the designer and artistic director Stefano Baisi, have created for the Inditex brand a collection that aims to bring the visual universe they have developed over the years in cinema and design into the interior of a home. The result is called "Atlas of Desire" and brings together more than 200 items including furniture, lighting, rugs, ceramics, decorative objects, fragrances, and clothing.
The price range explains a good part of the expectation generated by the launch. The most accessible product that appears in the Spanish store is The Sky Octagonal Mug, a mug for 9.99 euros, while at the other end is The Uncollected Sofa, for 8,800 euros. Between the two, there is practically a complete house: chairs of almost 900 euros, coffee tables that exceed 3,000, bookshelves of 3,800, and rugs that can reach 2,200 euros.
It is not just a collection by Luca Guadagnino
Although the filmmaker's name is the main attraction, the collection is jointly signed by Baisi Guadagnino, the creative studio that Guadagnino develops together with Stefano Baisi. The collaboration had been in the works for years and has ended up becoming the first major commercial project of domestic design by both at this scale. Zara Home defines the proposal as a shared interpretation of "space, material, and form," built from different traditions of 20th-century design.
Among the references are the Viennese Secession, French Art Deco, Brazilian modernism, and Italian radical design. They are not reproduced literally, but Guadagnino and Baisi translate them into the proportions, materials, curves, and geometries of the furniture. Hence, large-volume sofas coexist with very structured tables, steel, wood, lacquered finishes, glass, and textiles with a warmer appearance.
From the 8,800 euro sofa to a mug for less than ten
The star price is that of The Uncollected Sofa: 8,800 euros. However, it is not the only piece of furniture that places the collection well above the usual rates of Zara Home. The Bretonita sofa costs 4,500 euros; the Cygni table, 3,800; the Quarry bookshelf, another 3,800; the Schwellen Loungechair reaches 3,200 and the Rites dining table is sold for 2,400 euros. A Fainting armchair appears for 1,800 euros, the Archipelago mirror for 2,200 and different versions of the Nape coffee table range from 1,200 to 3,500 euros.
As the size of the objects decreases, so does the expenditure. The Qubit stool costs 289 euros, the Powela chair 899, a The Acquited blanket 269 and the Rorshka rug ranges between 749 and 2,200 euros depending on the size. Among the more affordable pieces are the Sky Octagonal vases, starting at 25.99 euros, and especially the cup from the same family, which costs 9.99 euros.
This difference of almost 8,800 euros between the smallest object and one of the large pieces summarizes the commercial approach: a collection that combines relatively accessible products with furniture priced for high-end design.
"Atlas of Desire": a house designed like a movie
The name is not casual either. "Atlas of Desire" is based on the idea that a home is built through objects chosen for reasons that are not always strictly practical. A lamp, a table, a rug, or a chair end up composing a kind of personal map of the person living there. This conception fits with one of the constants of Guadagnino's cinema, where interiors, houses, and furniture tend to have a particularly important visual weight.
Zara Home explains this using a language very close to the cinematic: it is not only about each object, but the atmosphere it builds, the distance with the rest of the elements, how it receives light and what happens around. The company thus presents the collection as an open set in which the pieces can be used independently without the need to reproduce a closed decoration.
The dimension of the project is unusual for a collaboration of this type. Different specialized publications place the set at more than 200 references, including furniture, household objects, and fashion, well above the usual capsule collections limited to a few dozen products.
Zara Home also enters the wardrobe
The collaboration does not end in the living room either. Guadagnino and Baisi have simultaneously designed a clothing line for Zara, with garments that maintain the same visual universe as the interior collection. FashionUnited points out that the project combines more than 200 home items with a fashion proposal that recovers references from the seventies and eighties.
The goal is to create a complete universe in which furniture, clothing, lighting, and everyday objects share a language. Guadagnino and Baisi thus break the boundary between dressing and decorating a house, a strategy that also allows the collaboration to reach both Zara and Zara Home simultaneously.
World premiere this September 26
The collection goes on sale this Saturday, September 26, 2026, on an international scale, both in the online channels of Zara Home and Zara as well as in a selection of physical stores. The launch coincides with Milan Fashion Week, where on the 26th and 27th, a temporary installation and store has also been prepared in the La Pelota Jai Alai space.
Guadagnino has not limited himself to putting his name on the products. To accompany the launch, he has also directed a short film related to the collection, featuring screenwriter Scott Z. Burns and a cast made up of Jamie Bell, Chase Sui Wonders, Michael Stuhlbarg, and Patricia Arquette. Stefano Baisi has taken charge of its artistic direction, thus extending the idea of first transferring cinema to furniture and then turning that furniture back into a cinematic stage.
Zara Home approaches luxury design
The collaboration reinforces an evolution that Zara Home has been promoting for years: expanding its offer beyond textiles and small decorative objects to also compete in the territory of designer furniture and special editions. The difference is that this time the scale and prices are particularly high, with pieces that clearly move away from the traditional idea of affordable products associated with the Inditex group.
The sofa priced at 8,800 euros is probably the most evident expression of this shift, but it does not define the entire collection. "Atlas of Desire" has been designed precisely to move between extremes: those who want to enter Guadagnino's universe can do so by buying a mug for 9.99 euros, while reproducing a room with a sofa, table, armchairs, and rug can easily bring the bill above 15,000 euros.
This mix is what turns the launch into something unusual within Zara Home: the same collection places in the basket a piece for less than ten euros and, a few clicks later, a sofa that costs almost 9,000. Between both extremes, Guadagnino and Baisi have built an entire house with the aesthetics of a movie set, but this time designed for someone to take it home.