The total solar eclipse that will cross Spain in August has become a powerful catalyst for the hotel business, with an increase in bookings of up to 76% and a rise in rates of up to 85% in areas with the best visibility of the phenomenon, according to data released by the revenue management platform SiteMinder.
The study, which compares the period from August 10 to 12, 2026, with the same dates of the previous year, reflects a shift in tourist consumption habits: travelers have advanced the booking of their stays and have concentrated their trips into shorter journeys around the eclipse.
The Principality of Asturias is the territory where the pull of the astronomical event is most noticeable, with a year-on-year increase of 76% in bookings and an 85% rise in the average price. In this region, the advance in purchasing has skyrocketed by 77%, going from 121 to 215 days (more than seven months), while the average duration of stays has decreased by 36%.
In the northwest of the peninsula, A Coruña records a 65% increase in the volume of bookings and a 41% rise in rates. In urban destinations, bookings in Palma rebound by 75% with a 24% increase in prices, while Valencia also registers a 75% growth in demand accompanied by a 6% rise in accommodation costs.
The anticipation in bookings has also been reinforced in Valencia (+52%, up to 165 days), Bilbao (+50%, up to 164 days), Palma (+41%), A Coruña (+42%), and Tarragona (+29%).