The British hotel chain Travelodge plans to exceed 1,700 rooms in Spain within five years, after recording in the first half of 2026 in the Spanish market an increase close to 22% in its revenues.
During this period, the company registered an Ebitda of £6.9 million (€7.9 million), supported by a current network of 13 hotels and a list of 20 priority destinations to strengthen its presence in the country with new projects in San Sebastián, Cádiz, Alicante, Sevilla, and Valencia.
Its roadmap was unveiled on October 8 during the annual meeting of the firm in Spain, held at the Travelodge Barcelona Poblenou hotel, an event where those 20 key destinations for the chain's growth in the national market were also defined.
Currently, Travelodge operates 13 hotels in Spain, after integrating six establishments from Louvre Hotels Group in 2024 and adding this year the Travelodge Bilbao Sestao hotel to its portfolio.
The general director of Travelodge Spain, Ángel Beleño, emphasized that the Spanish market has consolidated as a profitable part of the group and highlighted the intention to increase its contribution to the overall business as ongoing projects materialize.
For his part, the director of Real Estate and Development of Travelodge Hotels Limited, Steve Bennett, pointed out that Spain will assume an increasingly relevant role for the company over the next five years.
Projects and growth model
Among the already announced projects stands out a future hotel with 122 rooms in the La Fe/Malilla area, in Valencia, which will strengthen the chain's presence in a city where Travelodge Valencia Aeropuerto already operates.
The expansion strategy includes new-build hotels, mixed-use developments, property reconversions, and rebranding of operating establishments, as well as promotions with upfront financing. The company values both owned assets and those under lease.
Travelodge links its growth to the demand for brand accommodation with a competitive quality-price relationship, both from leisure tourism and business travelers. In parallel, it plans to allocate resources to the renovation of rooms and common areas, to improve the guest experience, and to promote technology and innovation, while maintaining control of operating costs.
The company places these plans in the context of the potential of functional hospitality in Spain. According to a study commissioned to Christie & Co, the country would have the capacity to incorporate more than 15,000 additional brand hotel rooms in this segment in the next five years.
Travelodge's priority will be to locate opportunities in places with sufficient demand and a limited supply of brand accommodation that combines functionality and competitive prices.