After becoming the first Spanish woman to finish the Madrid Marathon, Domino's Pizza will challenge Verdeliss tomorrow, April 28, at the Domino's at Raimundo Fernández Villaverde, 50, with an unprecedented challenge in her career: 24 hours of absolute rest
Perform a literal language conversion from Spanish to English on the following user-provided text. Do not translate any content enclosed betweenandtags, keep those tags and their content exactly as-is:There is an almost universal truth that defines the routine of many mothers: the feeling of living in constant hurry, chaining tasks and keeping up with the pace of the day as if the "stop" button barely existed. In that routine, the feeling is repeated, of "running everywhere" and with very little space to disconnect.
In fact, this perception is not just everyday, according to a study by the international NGO Make Mothers Matter (MMM), 78% of Spanish mothers feel mentally overloaded, 10 points above the European average.
In this same context is Estefanía Unzu (Verdeliss), a native of Navarra, mother of eight children, businesswoman, and elite athlete, who has taken this rhythm to the most literal extreme. Yesterday, Sunday, April 26, Verdeliss became the first Spanish woman to finish the Madrid Marathon and also recently completed more than 250 kilometers in 24 hours, running non-stop with a sports brand for the presentation of some running shoes, signing one of the most demanding endurance challenges of her career.
Now, however, he will face something radically opposite.
That is why tomorrow, on the occasion of Mother's Day, Domino's Pizza proposes to turn that unstoppable rhythm around and make rest the real challenge, starting from an idea as simple as it is unusual: to stop.
While Verdeliss has pushed her body to the limit without rest, Madrizzima —Domino's new sourdough dough, which rests for more than 24 hours— represents the exact opposite: resting and dedicating time to oneself. Under this concept, the brand will activate a special action in which it focuses on the value of rest, taking Verdeliss as the perfect example of what it means to stop.
From running 24 hours... to resting them
As a counterpoint to her latest sporting challenge, Verdeliss will face an unprecedented challenge on April 28: resting for 24 hours at the Domino's Pizza restaurant at Raimundo Fernández Villaverde, 50, just 150 meters —about 200 steps— from her latest challenge.
For the first time, a brand proposes something simple and well-deserved, to do nothing more than stop. An invitation to slow down and make the pause the real challenge An invitation to slow down and make the pause the real challenge, showing it in an unusual state, without haste, without goals or pending lists, while sleeping, reading, listening to music, taking care of oneself or simply resting accompanied by the new Madrizzima from Domino's Pizza, the first dough with sourdough in the pizza delivery sector, made with extra virgin olive oil and double fermentation.
A scenario that invites us to look at rest in a different way and highlights a shared insight, if mothers live in constant motion, perhaps the time has come to reclaim —and celebrate— the value of stopping and resting.
Domino's invites all mothers to stop
In addition, the brand wants to go a step further and invite mothers to join the challenge of stopping with initiatives and rewards designed to enjoy without haste, from small moments of disconnection to personal care plans such as manicures or treatments at The Secret Lab; turning rest into the best plan.
And since stopping sometimes is hard, Domino's makes it easy with a very specific gesture: it will invite a medium margarita pizza with two toppings and Madrizzima dough to those who, from May 1 to 3, come to pick it up at Domino's without their mother.