The event by the technology consultancy is consolidated as a point of reference for learning about practical applications of artificial intelligence and its impact on business processes
The technology consultancy Aitana held last October 15 the second edition of AITANA: NEXT STEP, an event that brought together in Valencia more than 100 executives, technology managers, and professionals to analyze the challenges and opportunities posed by artificial intelligence in the business environment.
After the success of the first edition, the event returned with an expanded proposal and an even more practical focus. The day, led by Sergio Ayala, TED Speaker and international lecturer, was consolidated as a point of reference for companies looking to understand how to apply this technology in a real and effective way in their business environments.
Jorge Torres, CEO of Grupo Aitana-Opentix, was in charge of delivering the opening of the event, in which he highlighted the importance of creating meeting spaces that help companies anticipate technological changes and share experiences around the challenges that will shape the coming years.
Next, Marta Pons, Partner Solution Sales Manager at Microsoft, delivered the keynote speech, "Microsoft strategic vision: the future of the intelligent company", in which she addressed the evolution of Copilot towards AI agents and how this leap makes it possible to move from individual productivity to the transformation of business processes.
"Using artificial intelligence is a huge opportunity for companies, but the challenge is knowing how to bring it into the reality of day-to-day life. For us, it is essential to have Microsoft’s knowledge and technology to support our clients in that process and move together toward an adoption of AI that has a real impact on the business", said Jorge Torres.
In this sense, the practical application of artificial intelligence was one of the main pillars of the event. In the talk "AI for leadership: the new competitive advantage", Carlos Martínez, from the M365 Business Development team at Aitana, and Tamara Comas, responsible for M365 Business Development at Aitana, showed through practical examples how executives can rely on specialized AI agents to identify commercial opportunities, anticipate financial deviations, and delegate tasks, while maintaining supervision and control over the data.
The strategic vision gave way to practical experience through a roundtable moderated by Sergio Ayala. Those taking part included Fernando Guarido (CEO of GS-Hydro), Paco Sempere (COO of Universal Siglo XXI), Juan Carlos Martínez (CFO/CIO of Grupo Siglhogar), Jose Llorca (CIO of JUMEL Alimentaria) and Carlos Esteve (Business Development director at Aitana), who shared the challenges, learnings and opportunities they are finding in their digital transformation processes and adoption of new technologies.
Also, throughout the morning, attendees were able to learn about new solutions aimed at optimizing processes, improving productivity and accelerating digitization through parallel presentations. Technological partners such as Factorial, Continia, GS Gestión and Shopify provided specialized insight into different key areas of the business, bringing attendees approaches and resources that can be applied to their own business challenges.
"The most interesting thing to me about the event has been that Aitana’s partners offer solutions that are very advantageous for me. Even though Aitana is the core, these solutions, such as for example the one we saw for electronic invoicing, have given me many ideas and also prepare me for the future", reflects Miguel Ángel Grau, responsible for IT and Systems at Quilinox.
With this second edition, AITANA: NEXT STEP consolidates its role as a meeting space for companies and professionals interested in learning about the technologies that are transforming the business landscape. An initiative that reflects Aitana’s commitment to innovation and to supporting organizations in their digital transformation processes.
About Aitana
Aitana is a global technology consulting firm whose purpose is to lead and be part of the digital change of SMEs and large companies. With more than 40 years of experience in the market for management software and a highly trained and passionate team of 500 professionals, it offers a wide range of services, including consulting, implementation, migration and development of software, training, support, data analytics, computer security and artificial intelligence.
In addition to having expertise in more than 4,000 clients across all sectors, they have 14 offices in Spain and are Gold Partner of Microsoft.
Videos
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