The hotel chain B&B Hotels has launched the B&B Hotel Pamplona Zizur, located in the Navarre municipality of Zizur Mayor. With this opening, which represents its tenth debut in Spain so far in 2026, the company reaches a network of 73 hotels in operation in the Spanish market, to which another 19 establishments are added in Portugal, as the company has detailed in a statement.
Thanks to this new addition, the group already has its second hotel in the Foral Community of Navarre --where it previously operated an establishment in Viana-- and raises to 92 the total number of managed assets in the Iberian Peninsula.
The newly inaugurated hotel, a new-build property and two-star category, offers 94 rooms (doubles, doubles plus and twins) designed under the concepts "Natural Warmth" and "Minimalismo Funcional".
Located on Arrobia Street (Ardoi area), it has direct access to the Autovía del Camino (A-12), which allows it to serve both corporate and university clients and leisure tourism in the Pamplona metropolitan area.
Among the services of the establishment are free high-speed Wi-Fi, buffet breakfast, coffee and tea at no cost during the 24 hours, an operational front desk all day, and a "pet friendly" policy that allows stays with pets.
The Director of Development of B&B HOTELS Spain and Portugal, Jorge Zelada, has highlighted that this opening represents a significant step forward in the growth of its network in Spain, by strengthening its presence in an environment that combines economic, university, and tourism activity under its operating model "Smart Simplicity".