COMM Media Group has strengthened its alliance with Autocontrol by supporting the new training certificate in advertising regulations aimed at content creators specialized in finance, known as 'finfluencers'.
With this initiative, the company seeks for the training program to reach a greater number of profiles and thus enhance their preparation for future collaborations with brands in the financial sector.
As a member of the association, the agency had already been working with Autocontrol to promote its basic training program on advertising regulations, to which this new specific certificate for the financial field is now added.
The aim of the certificate is to strengthen knowledge of the rules that govern communication and the promotion of financial products and services, while also promoting greater training, responsibility, and transparency among creators who disseminate this type of content.
"Influence marketing requires judgment from the very first moment: when selecting profiles, defining messages, and setting out each collaboration. In the financial sector, that judgment takes on special importance because of the trust that followers place in the creators. Campaigns must be up to the level of that trust," said COMM Media Group partner and director of the influencer marketing department, Rebeca Muinelo.