Estimar Hotels has integrated the conversational artificial intelligence infrastructure of Mirai into its direct sales channel with the aim of streamlining inquiries and bookings from its guests in real time, as part of its digital transformation plan and improvement of the customer experience.
The solution, called "Mirai AI Infrastructure," incorporates artificial intelligence into the booking engine of the chain itself, so that users can request information, check prices and availability, resolve doubts, and finalize their bookings through a conversation, without having to use complex forms or closed menus.
This technology links the conversational assistant with the availability, rates, loyalty program, and conditions of each establishment, accompanying the customer from the first inquiry to the confirmation of the booking.
The implementation is complemented by Lobby, a real-time monitoring panel that allows the Estimar Hotels team to monitor conversations and intervene when deemed necessary. The tool also includes automatic translation of messages between agents and customers in different languages.
The system transforms conversations into analyzable data and business opportunities, facilitating the study of interactions with guests and improving the performance of the direct sales channel.
The chain was already collaborating with Mirai in digital marketing and connectivity services, and this new solution strengthens the alliance between both companies in the field of artificial intelligence applied to hotel distribution.
The country manager of Mirai in Spain, Lucía Dávila, has emphasized that the project makes it possible to integrate conversation into the booking process itself and increase the capacity of hotels to manage interactions with their customers.