Nike, the American giant of sports apparel and footwear, has announced a new staff reduction that will affect around 1,400 employees, almost 2% of its global workforce. According to the company, “the majority in the technology area”, within the “significant changes” it will apply to its operations worldwide.
“These changes will result in the reduction of approximately 1,400 positions in Global Operations, the majority in the Technology area,” explained Venkatesh Alagirisamy, Executive Vice President and Chief Operating Officer of Nike, in an internal communication to the staff.
The executive defended that “these changes seek to make the company less complex and more agile,” remarking that, looking to the future, this will involve simplifying certain processes in Nike's way of operating, promoting more advanced automation, and further strengthening the integral base on which growth will be supported in the coming years.
In January, the multinational based in Oregon, which employs about 78,000 people worldwide, had already announced the elimination of 775 jobs in its distribution centers, as part of a broader cost-cutting plan.
Between December 2025 and February 2026, the company's third fiscal quarter, Nike registered a net profit of 520 million dollars (445 million euros), which represents a decrease of 35% compared to the same period of the previous fiscal year. In that interval, sales reached 11,279 million dollars (9,643 million euros), remaining practically unchanged.
For the last quarter of its fiscal year, the company expects its revenues to decline between 2% and 4%, with moderate growth in North America that will be largely offset by expected declines in China and for the Converse brand.