Orange España has increased its revenues from the marketing of technological devices to 995 million euros in the first nine months of 2026, which represents an increase of close to 19% compared with the same period of the previous year, the company said this Wednesday.
In the third quarter of the year, billing associated with this business rose to 353 million euros, which represents growth of 28% compared with the same period of 2025.
The operator has detailed in a note that this progress is set within its transformation process, leaving behind the traditional operator model to position itself as a global provider of connectivity, technology and digital services for both homes and businesses. Along these lines, the company has emphasized that sales of products other than mobile phones already account for more than half of its total activity in devices.
In just over a year, the catalog of Orange's 'online' store has gone from about 300 references to surpass 3,700 technological products, multiplying its offering by twelve. In addition, it currently covers 144 categories—among them computers, televisions, photography, electric mobility, beauty and small household appliances—and the network of associated manufacturers has grown from 24 brands to more than 190 firms in the sector.
The head of Devices and Strategic Partnerships at Orange España, Rafael Pérez, has highlighted that the company's goal is to establish itself as the "technology provider of reference" for its customers, so that "anyone who thinks about buying technology finds in Orange the best offer, the most recognized brands and a simple and distinctive experience".
As part of recent organizational changes aimed at simplifying the structure and strengthening growth, the devices business unit—led by Pérez—has been integrated into the new general direction of "B2B, Digital & Growth", headed by Víctor del Pozo. This area concentrates the company's main drivers of diversification with the goal of sustaining double-digit growth.
In terms of sustainability, the company has reported that between January and September 2026 the repurchase of handsets was multiplied by more than ten compared with the same stretch of 2025.
At the same time, sales of "zero kilometer" and refurbished equipment experienced an interannual increase close to 90%, which allows, according to the company, to make access to technology easier at more affordable prices and to extend the useful life of electronic devices.