51% of consumers in Spain plan to buy some product in the mobile devices sector in the next twelve months, with an estimated average outlay of 569 euros. This figure implies a 21% increase and points to a market recovery, according to a report released this Thursday by Cetelem.
Along these lines, the study finds that the mobile devices market in Spain maintains a positive trend, with higher spending per purchase, though accompanied by slight declines in the volume of acquisitions, which highlights the rise in prices.
At the same time, the average spending of those who bought a mobile device in the last year stands at 499 euros, which represents an 18% increase compared with 2025.
Despite the increase in the number of transactions being moderate, mobile devices continue to occupy a central place in Spanish households, combining efficiency, connectivity, and durability. In this context, accessories top the list of purchases, with 28%, followed by the iphone, with 26%, and Android smartphones, with 17%, while another 26% of consumers has bought smartphones from other brands in the last 12 months.
As for purchase channels, the preferred option continues to be online retail, although it registers a slight drop of 2 percentage points. Specialized large retailers retreat slightly to 16%, a percentage matched by department stores, which gain 3 percentage points and also reach 16% of responses.
Meanwhile, the technology sector remains stable compared with the previous year, with 66% of purchase mentions. In the specific segment of mobile devices, a slight reduction is observed, from the 59% recorded in 2025 to 58%.
The report also highlights the growing weight of AI in consumer habits. At present, almost half of Spaniards (48.1%) request recommendations before finalizing their purchases; this figure rises to 60% among consumers aged 30 to 34 years. The products most acquired with the support of this tool are those linked to technology (39%) and travel (29%).
Looking at 2027, the company anticipates an increase in purchase intent in most sectors, with the exception of travel and sports, which show declines of three and one point, respectively. Even so, both categories continue to lead the purchase forecasts, with percentages close to 80%, in line with the actual spending made this year.
After these categories come household appliances, with 55% of responses, as well as furniture and accessories and mobile devices, both with 51%. Other segments, such as rest, "gaming," or renovations, fall below 50%.