The Vorwerk Group has closed 2025 with a historic turnover of 3.6 billion euros, which represents an increase of 14.1% compared to the previous year, an increase driven mainly by the good performance of Thermomix in the Spanish market.
In parallel, the company's profit also shows a very favorable evolution, standing at 278 million euros, 28.2% more than in 2024, according to details provided by the company in a statement.
The year 2025 also marks the start of the group's roadmap until 2030, a plan with which Vorwerk intends to continue strengthening its international expansion, accelerate innovation, and consolidate its direct sales model.
Within this external growth strategy, Vorwerk continues to expand its presence in new key markets. In the last two years, the group has extended its operations to Greece, Benelux, Australia, New Zealand, Malaysia, and Singapore, in addition to integrating existing distribution structures in certain countries, while in 2026 it began operating in Vietnam. Currently, 70.6% of direct sales revenue is already generated outside of Germany.
"2025 has been another exceptionally solid year for Vorwerk. With the launch of Thermomix TM7, we have not only achieved the most successful product introduction in our company's history, but we have also demonstrated the strength and effectiveness of our direct sales model, our unique community, and our international organizations worldwide. This positive momentum confirms that our strategic direction is the right one, with a clear focus on innovation, international expansion, and the continuous development of our Thermomix and Kobold brands," indicated the CEO of the Vorwerk Group, Thomas Stoffmehl.
In the Spanish market, the 'culinary' division has once again been the engine of the company's growth thanks to the launch of Thermomix TM7. Vorwerk Spain achieved a turnover of 147 million euros in this area in 2025, an increase of 25.7% compared to the previous year.
On the other hand, the 'cleaning' division registered revenues of 12 million euros in Spain in 2025, in a more demanding market environment for this category.
More than 1.4 million Thermomix sold in 2025
During its first year on the market, the company has delivered more than one million units of the TM7 model worldwide and, in total, has commercialized more than 1.4 million Thermomix devices throughout 2025.
With these figures, the Culinary division has reached a record turnover of 2.1 billion euros in 2025, 29% higher than that of the preceding year.