Freixenet Group, the division in charge of the Spanish market, has decided to update its corporate identity and will be renamed Freixenet Iberia, Iberia, "reinforcing its relevance in its market of origin."
According to the company, in a statement released this Tuesday, the new name "honors the origins of the company and reflects the role of the unit in the Iberian market."
The firm details that this modification only affects the corporate structure of the business unit, so the identity and positioning of Freixenet as a global brand of mass consumption will remain exactly the same, without variations.