Adelante Andalucía has launched a campaign against the influencer model in which it contrasts some of the most well-known content creators with people and groups that the organization considers true social references. "The influencers that are worth it," the party wrote this Sunday on X alongside photographs of several posters placed on the street.
In one of them, the organization claims the women of AMAMA, the Association of Women with Breast Cancer, and takes the opportunity to direct a criticism at the president of the Junta de Andalucía, Juanma Moreno. "Influencers are the women of AMAMA standing up to Bonilla and not the one who makes a fortune taking pictures in the Bahamas," can be read on the poster.
The campaign also directly enters the controversy surrounding El Xokas. Adelante Andalucía contrasts the streamer with Blas Infante through another poster: "Influencer is Blas Infante whom we remember 90 years after he was killed by the fascists and not who El Xokas crying because we call him a misogynist." The publication is part of a communicative offensive that aims to question who currently occupies the spaces of social influence.
Adelante Andalucía claims the women of AMAMA
The reference to AMAMA connects the campaign with one of the issues that has marked Andalusian politics: the crisis related to the early detection program for breast cancer in the Andalusian public health system and the mobilization of affected women.
AMAMA has maintained a public confrontation with the Junta over the management of the screenings in recent months. The association has disseminated testimonies from affected individuals and has questioned the explanations offered by the regional government regarding the extent of the failures.
🤳📱The influencers that are worth it: pic.twitter.com/zsihhrTvmX
— Adelante Andalucía (@AdelanteAND) August 23, 2026
Adelante Andalucía uses this mobilization to redefine the concept of "influencer." Against the ability to generate audience or monetize content on social networks, the party places as an example the ability of a group of women to intervene in public debate and demand political accountability.
Blas Infante against El Xokas
The second protagonist of the posters is Blas Infante, whose figure Adelante Andalucía directly contrasts with El Xokas. The message reminds that in 2026 it will be 90 years since the assassination of the Andalusian politician, executed in August 1936.
The choice of Blas Infante is not casual for a formation with a marked Andalusian character. His figure constitutes one of the main historical references of this political space and his institutional recognition transcends Adelante Andalucía.
The other half of the message is dedicated to El Xokas and the accusations of machismo that have surrounded some of his public interventions. The streamer has been involved in different controversies due to his statements and had already been used previously as a reference in debates related to machismo.
A campaign to dispute the meaning of "influencer"
The common element of the posters is the expression "Real influencer", which appears repeatedly around the messages. Adelante Andalucía thus appropriates a word commonly associated with social networks to attribute it to those it considers capable of generating political or social changes.
The campaign also allows the formation to combine two different messages. On one hand, it questions the prominence acquired by certain Internet personalities and, on the other, it takes advantage of their visibility to reclaim references linked to the main political banners of the party.
The publication disseminated by Adelante Andalucía on X summarizes that strategy in a single phrase: "The influencers that are worth it". The posters complete the message by explicitly contrasting the influence derived from popularity on the Internet with that which the formation attributes to social mobilization and to certain historical figures.