The Gran Vía Circuit in Madrid, led by Josué Reyzabal, has managed to raise the number of advertisers by 45% during the first nine months of 2026 compared with the same interval of the previous year, reaching 241. In that same period, the contracted campaigns increased by just over 25%, reaching a total of 388, as the company details in a statement.
The weight of international clients has surged by 85%, while special campaigns have advanced by 50%. Among the sectors with the best performance, automotive stands out, along with the presence of brands from digital platforms, tourism, airlines, beverages, perfumery, cosmetics, and luxury.
This advertising circuit, known as the “Spanish Times Square,” recorded nearly 460 million advertising impressions in the first half, which represents an 8.13% increase compared with the same period of 2025. More than 172 million of those impressions came from Cines Callao, where growth was 11%.
The group is responsible for the advertising exploitation of 15 large digital screens, which add up to more than 500 square meters distributed across different points in Madrid, with its main axis on Gran Vía and with Cines Callao as the central core.