The music has also found its way into the election campaign of the general elections of next 29 November. The President of the Government and Socialist candidate, Pedro Sánchez, and the leader of the Partido Popular, Alberto Núñez Feijóo, this Sunday have carried out a particular exchange of recommendations through their social networks, using Spotify as the setting for a new episode of their political standoff. However, while Sánchez has opted to share his musical tastes, Feijóo has taken the opportunity to promote his party’s electoral program in audiobook format.
The first to join the musical recommendations was the President of the Government, who shared on his X account the album he was listening to while traveling to Alcorcón (Madrid), where the PSOE is holding a campaign event this Sunday. «On the way to Alcorcón, listening to the new album by Alcalá Norte. Very good!», Sánchez wrote, accompanying the message with a link to Spotify to listen to the new release by the Madrid band, titled Dejémoslo como estaba.
Feijóo responds to Sánchez with an audiobook of the PP electoral program
The response from the leader of the opposition has also come via X, although with a very different proposal. Feijóo has decided to join in on the recommendations of «Spoti», as he himself has called the platform, but instead of sharing a song or an album he has published a link to the Partido Popular’s electoral program in audiobook format, with a duration of more than two hours.
«This weekend I’m also making you a recommendation on 'Spoti'. It’s not a list of songs to distract from Spain’s problems, but a program to solve them», the popular candidate wrote, in an indirect criticism of the use that Pedro Sánchez habitually makes of musical recommendations on social media.
The PP initiative also has an accessibility component, since the party has explained that publishing its electoral program in audio format is intended to facilitate access to its proposals for people with visual disabilities. From Génova they argue that the campaign should focus on government measures and solutions to citizens’ problems, as opposed to political messages that, in their view, seek to divert attention from the fundamental issues.
“Our idea has always been to focus on management and on the concrete solutions we offer to tackle the challenges our country faces”, they have pointed out from the Partido Popular, which claims its electoral program as a “government handbook.” The party has also used the moment to launch another nod to the music platform: “And starting today you can not only read it, but also listen to it. And yes, it’s already on Spotify”.
Spotify, a new stage in the electoral campaign for 29N
The exchange takes place amid the campaign for the general elections of November 29, in which Sánchez and Feijóo are vying for the Presidency of the Government. Social networks have become one of the main communication tools for both candidates, who are seeking to reach voters through increasingly varied formats, from videos and personal posts to musical content and messages with cultural references.
In Sánchez’s case, song and album recommendations have become a common practice on his profiles, where he alternates messages of political and institutional content with posts about his musical tastes. For his part, Feijóo had previously criticized this strategy, going as far as to claim that if he governs, “music lists on Spotify are over”.
Now, the popular candidate has opted to use the same platform to spread his electoral proposals, in a move that combines promoting his program with a new criticism of his main opponent. Two different ways of understanding political communication that have ended up meeting on Spotify, with barely two weeks left for Spaniards to go to the polls.