The migration crisis that has placed Ceuta at the center of the national political debate has also moved to the digital realm. In recent days, the institutional leaders of the autonomous city have intensified their activity on social media to inform about the evolution of events, convey messages of reassurance, and take a position on one of the greatest emergencies experienced at the southern border of Spain. In this context, DEMÓCRATA analyzes the ten most influential Ceuta leaders on social media.
I want to influence:
The application you can consult in Demócrata measures the real capacity, the digital power, of a political actor to connect with voters and lead the public conversation on X, Instagram, and LinkedIn, expressed on a scale from 0 to 100.
The index is obtained by applying the RIO formula (Regularity, Interactions, and Originality), which weighs key aspects of their digital presence: the size and quality of their audience, the impact of their messages, and recent activity, reviewing up to 30 posts from the last 60 days.
Top 10:
- Nabila Benzina Pavón – Councilor of Health and Social Services
- Juan Jesús Vivas Lara – President of the Autonomous City
- Javier Celaya Brey – Deputy of the PP in Congress
- Pilar Orozco Valverde – Councilor of Education, Culture, and Youth
- Abdelhakim Abdeselam Al Lal – Senator of the PP
- Cristina Díaz Moreno – Senator of the PP
- Kissy Chandiramani Ramesh – Councilor of Economy, Finance, and Public Function
- Nicola Cecchi Bissoni – Councilor of Commerce, Tourism, Employment, and Sports
- Rafael Martínez Peñalver – Councilor of Urbanism and Transport
- Alberto Ramón Gaitán Rodríguez – Councilor of Presidency and Governance
A podium marked by management
The councilor of Health and Social Services, Nabila Benzina (PP), tops the Digital Power ranking in Ceuta this week. Her prominence during the migration crisis, at the head of one of the departments most demanded for healthcare and social attention deployed in recent days, has reinforced her presence on Instagram and places her as the political profile with the greatest capacity for digital influence in the city.
The second position corresponds to the president of the Autonomous City, Juan Jesús Vivas (PP), whose institutional activity has multiplied since the beginning of the emergency. His public appearances, meetings with the central Government, contacts with European officials, and calls for institutional unity have turned his social profiles into one of the main channels to follow the evolution of the crisis. Vivas has been at the head of the region for 25 years and is the regional president with the longest uninterrupted time in office in all of Spain
I have had the honor of being received by His Majesty King Felipe VI at the Palace of Marivent. I have conveyed the situation of Ceuta and the need to recover normality. I thank him for his closeness, support, and affection towards all Ceutíes. pic.twitter.com/XHnr0X00cM
— Juan Jesús Vivas Lara (@JuanVivasLara) August 6, 2026
Completing the podium is the deputy of the Popular Party in Congress, Javier Celaya, who has maintained an intense activity from Madrid defending the demands of Ceuta in the General Courts and actively participating in the political debate opened after the massive arrival of migrants.
Predominance of the Executive
Another reading that is drawn from the classification is the weight of the Government of the Autonomous City in the digital conversation. Alongside Benzina and Vivas are the councilors Pilar Orozco, Kissy Chandiramani, Nicola Cecchi, Rafael Martínez, and Alberto Gaitán.
On the other hand, the senators Abdelhakim Abdeselam and Cristina Díaz Moreno also appear; who alongside Celaya represent the Ceutíes in the General Courts.
No trace of the opposition
The Top 10 leaves a clear conclusion: the Ceutí opposition has disappeared from the most impactful digital conversation. No leader from the PSOE, MDyC, Vox, or Ceuta Ya! manages to position themselves among the profiles with the greatest capacity for influence on networks, at a time when the political news of the city has been monopolized by the migration crisis.