BBVA receives IMPACT AEERC 2026 for its leadership in generative AI and customer service
The Spanish Association of Experts in Customer Relations (AEERC) has awarded BBVA the IMPACT AEERC 2026 award, recognizing the bank's trajectory in the use of generative artificial intelligence (AI) to offer a more personalized, close, and effective service.As communicated by the financial entity, the association has particularly highlighted the incorporation...
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