Cruzcampo has established itself as the leading Spanish beer brand in the British market, both in volume and in value, just three years after its arrival in the United Kingdom and after signing Heineken’s best launch in a decade, according to NielsenIQ data for September 2026.
In practice, one out of every three beers of Spanish brands consumed in the country bears the Cruzcampo seal, which is already served in more than 18,500 pubs and bars across the entire British territory.
"The data leaves no room for doubt," the company has stressed. Across the entire British market (hospitality and food retail), Cruzcampo is the Spanish branded beer that sells the most in the British market, both in volume and in value. Translated to the bar: total sales volume amounts to about 900,000 pints per day, more than ten every second. It is in hospitality where the brand "shines especially." In bars and pubs, it is the best-selling Spanish beer, and more than one out of every three Spanish branded beers served there is Cruzcampo. And if the comparison is expanded to all cask beers in the country, including British and international beers, Cruzcampo is already in third place by value.
The "conquest" of the British market by Cruzcampo began in April 2023 in an unusual way: it was British tourists themselves who claimed it. When they returned from their holidays in southern Spain, they asked on social media where they could find that beer they had liked so much in Andalusia. That was the push. In less than a year, Cruzcampo was already in nearly 10,000 bars and in 68% of the country’s supermarkets. Since then it hasn’t stopped growing. In the pubs of London, Manchester, Birmingham, or Leeds, Cruzcampo already has its place at the bar: it is present in more than 18,500 of the country’s roughly 71,000 pubs—one out of four—and it is the one that grows the most among the ten leading beers in British hospitality. And it’s not just there: it is requested and praised, the company says.
In the food retail channel, Cruzcampo has become the brand that advances the most in the entire category, with a growth rate more than four times higher than that of the market. This push has been reinforced by the campaign "Choose to Cruz," through which the brand has gained visibility this year on television and British platforms, social networks, and outdoor media supports as iconic as the Waterloo station and the famous Piccadilly Circus, in London.
"Being the best-selling Spanish beer in one of the most demanding beer markets in the world, just three years after arriving, is a milestone for Cruzcampo. We have achieved it without giving up what we are: a beer with a strong accent that has earned its place in British pubs because people ask for it and ask for it again. We have gone from gaining presence to gaining preference, and that is what turns a successful launch into a consolidated brand in the British market," says Laura Pérez Gasparri, Senior Marketing Manager at Cruzcampo.
Cruzcampo Sevilla Orange, its first flavored beer in the British market, has exceeded expectations. With the flavor of Seville orange, it arrived in supermarkets with a wink of the most Sevillian kind: at launch, the cans were sold in orange mesh bags, like the ones for the oranges from the greengrocer. Today it has the highest penetration in the British market compared with other flavored beers. And most importantly: it attracts new consumers and adds without taking away. 12% of its buyers are new to the beer and "cider" category.
Born in Seville in 1904, Cruzcampo is the best-selling beer in keg format in Andalusia and across Spain. It is present in 1.4 million Andalusian households and leads the food channel in the region. A brand with roots in southern Spain that takes its accent to countries such as Sweden, Morocco, Japan, Italy, the Netherlands, Cuba and Mexico, and that in the United Kingdom has been the protagonist of the most ambitious chapter in its history.