Madrid Arena hosts the European Trade Fair for the Catering Sector from 11 to 13 November, bringing together companies, brands and professionals around innovation, franchises, digitalization and business opportunities in the hospitality industry
Expo Asian Food 2026 (EXPOAF), the European Trade Fair for the Catering Sector, opens today its doors at Madrid Arena with the participation of close to 60 companies and exhibitors from Spain, China, Italy, the Netherlands and Portugal.
The event, which will run until 13 November, brings together companies, owners and managers of restaurants, restaurant chains, distributors, suppliers and professionals from different areas of the hospitality industry, with the aim of promoting commercial exchange, presenting new solutions for the industry and generating opportunities for business collaboration.
Among the participating brands and companies are Mibee Good Life, A1 Publicidad, Mahou, Estrella Galicia, Costco Spain, Carrefour Express, BYD Harmony Auto, HONGQI by Kngloo España, L'OR Café, Huilong Internacional and Bodegas, among others. The exhibition offering includes sectors such as food supply, beverages, professional equipment, packaging and consumables, the design and decoration of establishments, digitalization, payment services and franchises.
Innovation, digitalization and internationalization, among the event’s focus areas
The Expo Asian Food 2026 program includes roundtables, business presentations and professional meetings dedicated to analyzing the main challenges and opportunities in catering.
Among the planned topics are the transformation of the sector, digitalization and intelligent management of restaurants, the development of chains and franchises, gastronomic marketing and customer acquisition, as well as the internationalization of Chinese companies in the European market.
Likewise, the program will address collaboration between catering suppliers and operators and cost optimization, fundamental issues for the development and competitiveness of hospitality businesses.
A business connection space between Spain and China
The fair incorporates an international dimension that seeks to foster closer ties between Spanish and Chinese companies and to facilitate new business and collaboration opportunities in the European market.
In this context, the organization has invited representatives of the Embassy of the People’s Republic of China in Spain and the Madrid City Council. Among them are the Chinese Ambassador to Spain, His Excellency Mr. Yao Jing; the Head of the Consular Affairs and Chinese Community Section of the Embassy, Mr. Chen Zhaoguo; the Embassy Secretary, Ms. Bao Xinyun; and the President of the Plenary Session of the Madrid City Council and Councilor President of the Moncloa-Aravaca District, Mr. Francisco de Borja Fanjul Fernández-Pita.
Three days of professional activity
Expo Asian Food 2026 is held over three days at Madrid Arena, with opening hours from 10:00 a.m. to 6:00 p.m. on November 11 and 12, and from 10:00 a.m. to 4:30 p.m. on November 13.
In addition to the exhibition activity and the professional program, the event offers the media the opportunity to conduct interviews with institutional representatives, businesspeople, heads of associations, and participating professionals, subject to coordination with the organization. All exhibitors will be available to respond to interview requests.
With this initiative, Expo Asian Food 2026 aims to establish itself as a meeting space for companies and professionals in the restaurant industry, promoting the exchange of experiences, the presentation of solutions, and the creation of new business opportunities at the national and international level.
Event information
Event: Expo Asian Food 2026 – International Expo for Restaurant and Gastronomy (Asian) in Spain 2026
Dates: 11, 12 and 13 November 2026.
Venue: Madrid Arena, Avenida de Portugal, s/n, 28011 Madrid.
Organizer: Hispano-China Association for Interchanges and Developments
Executive entity: Mibee Good Life SL, A1 Publicidad SL
Collaborating entity: Grupo Lucrea SL