The political content also competes to capture attention on social media. As 29N approaches, the parties move their messages to TikTok, Instagram and X with different formats and calls for participation. Demócrata’s electoral conversation monitor makes it possible to observe which posts are accumulating more interactions and which ones manage to mobilize users in the digital environment.
In the last 30 hours analyzed, a TikTok from the PSC occupies first place in the ranking, with 33,868 interactions. The ranking, prepared from 410 monitored posts, also places among the top positions messages from Frente Amplio, PSOE and PP of Madrid.
The data reflect the activity generated by specific posts, not electoral support for each political formation nor an estimate of voting intention. The full ranking can be consulted in Demócrata’s electoral conversation monitor.
The PSC’s TikTok leads with almost 9,000 shares
The PSC tops the ranking with a video published on TikTok that records 33,868 interactions and 198,161 views. Of these, 8,864 correspond to shares, a figure that stands out within the publication’s data.
Shares make it possible to see how many times users have spread the content to other people, beyond the interactions that occur directly on the video. In this case, they represent a relevant part of the activity recorded and place the socialist content at the very top of the ranking.
The post can be located and compared with the rest of the messages in Demócrata’s electoral conversation monitor.
Frente Amplio turns «CALCULADORA» into a call to comment
The second position corresponds to a post by Frente Amplio, which accumulates 29,275 interactions and 2,319 comments. The message invites users to write «CALCULADORA», a formula that proposes a concrete action to participate in the conversation.
Unlike other formats focused on spreading a message, this post includes a direct call to comment. The number of replies makes it possible to measure the conversation that the content has generated, although the available data do not make it possible to determine how many users accessed other resources or expressed their support for the political formation as a result of that initiative.
The message occupies second place among the monitored publications. It can be consulted along with other featured content in the Demócrata ranking.
The PSOE completes the podium and the PSC repeats in fourth position
The PSOE occupies third place with a publication in which it presents Spain as a «lighthouse». The message has 24,895 interactions and is behind the PSC and Frente Amplio content.
The socialist party is not the only one that appears with more than one publication among the top positions. The PSC appears again in the ranking in fourth place, with another message that reaches 24,460 interactions.
The presence of two publications from the same formation among the top four shows how different content from a single account can concentrate a significant part of the activity recorded. The Demócrata monitor allows messages and the platforms on which they are disseminated to be compared.
The PP of Madrid places two messages about Valencia among the six top
The PP of Madrid also stands out in the ranking by placing two publications among the first six. Both are related to Valencia and register 21,766 and 17,139 interactions, respectively.
One of them thanks the city for the visit, while the other contrasts the presence in the neighborhood of Cabanyal with the move to Falcon. The two messages address the same territorial scenario from different approaches and manage to place themselves among the publications with the most activity in the analyzed period.
That a territorial account appears twice among the first six positions is one of the elements that this snapshot of the digital conversation before 29N leaves behind. The full ranking, with the publications and their metrics, is available in the Demócrata electoral monitor.
What the electoral conversation ranking measures
The ranking includes the interactions recorded by 410 monitored publications over a period of 30 hours. Therefore, it orders specific messages according to the activity they have generated on the analyzed platforms, but it does not offer an aggregated measurement of each party’s performance.
It also does not allow conclusions to be drawn about voting intention or the electoral support of the formations. Its usefulness lies in identifying which content is generating more activity, what formats the parties use, and what responses their messages get on social networks.
The Demócrata election campaign conversation monitor allows you to explore the ranking and consult the publications that form part of this analysis.