The B2B distribution platform Civitatis Pro, integrated into the company specialized in excursions and guided tours Civitatis, has announced for the first time the launch of the "PRO Week". This is a commercial campaign aimed exclusively at travel agencies, both retail and wholesale, which offers them special conditions on the entirety of its catalog of activities until the next October 31, as detailed by the company in a statement.
With this action, the company aims to get ahead of the usual Black Friday promotions in November and offer collaborating agencies more competitive sales margins, with the goal of boosting bookings and improving profitability in the final stretch of the 2026 fiscal year.
The commercial advantages will be applied generally to the global offer of experiences and visits available on the portal.
The B2B Sales Director of Civitatis, Verónica de Íscar, has placed this initiative within the group's strategy to strengthen its relationship with the intermediary channel, reinforcing the B2B technological platform with constant operational support and specific actions to stimulate demand among travel agents.
The "PRO Week" will remain active until October 31, and agencies will be able to consult the specific conditions of the campaign through the usual channels of Civitatis Pro.