The online travel company eDreams Odigeo announced this Monday the total implementation of its Prime subscription program in Poland, a step that reinforces its roadmap to exceed 13 million Prime members before March 2030.

After an initial phase of limited launch, in which the tool recorded high levels of acceptance among Polish users, the company has decided to scale the service to the entire country, which it considers one of the most advanced European markets in the adoption of paid subscription models.

The online travel business in Poland is valued at around 3.4 billion euros, of which about 2.5 billion belong to the segment of online travel agencies (OTA), a niche that maintains an annual growth close to 10%.

With nearly 38 million inhabitants familiar with digital payment services, eDreams Odigeo sees Poland as a particularly attractive market to expand its customer base and strengthen its position in Central and Eastern Europe.

This move is part of the strategic plan announced by the company in November 2025, which foresees entry into new territories following the recent additions of Argentina and Mexico to its network.

The corporate strategy also includes the development of new product lines and travel categories within the platform, keeping its financial forecasts intact and the goal of exceeding 13 million subscribers by 2030.

The CEO of eDreams Odigeo, Dana Dunne, has emphasized that the reception of the Polish public demonstrates that the company's subscription model is transferable beyond the traditional markets of Western Europe.