Gods, the Spanish brand of premium 'streetwear', estimates closing 2026 with revenue of 14 million euros, a figure that will imply doubling its volume after reaching seven million euros in 2025, as detailed in a statement.
The fashion label, created by Mario Núñez and Eric Ruiz, began in 2021 with revenue of less than 100,000 euros and since then has maintained a sustained growth pace until reaching 7 million euros in sales in 2025, recording an increase of more than 100% in the current fiscal year.
In less than a decade, the company has gone from operating solely on the Internet to building a commercial network that combines 'ecommerce', its own stores, and other physical points of sale. At present, the 'online' channel accounts for 70% of its revenue, while the remaining 30% comes from in-person distribution.
"Understanding the 'hype' as a starting point, not as the goal, has been fundamental. From day one we have reinvested in product, team, and stores, to build a brand above trends. Our customers continue to trust us and more than a third repeats their purchase," explained the CEO and cofounder of Gods, Mario Núñez.
Landing in London and strengthening physical retail
Against this backdrop, the company faces a new phase of expansion with its arrival in London, scheduled for next 25 November. This opening represents a turning point for a brand born in a digital environment, which has been multiplying its sales year after year and is now strengthening its physical presence to accelerate its international growth.
The development of Gods has gone hand in hand with a growing commitment to physical 'retail'. After opening its first permanent store on Fuencarral Street in Madrid, the label has expanded its network with establishments in Barcelona and Valencia, as well as a space in La Roca Village and four corners in El Corte Inglés. "The physical store has a key role: it is where the brand is truly experienced. Today it represents an important part of our sales because it also drives the online channel," the firm's CEO said.
The opening of the London store in November consolidates Gods' international leap, after it previously tested the British market with a 'pop-up' in 2025.
This new establishment will be its first permanent store outside Spain and the beginning of a plan that provides for more international openings starting in 2027, with projects in Amsterdam and commercial activities in places such as Milan, New York and Paris.
At present, Spain accounts for between 80% and 85% of Gods’ sales, while the United States, the United Kingdom, Italy, the Netherlands, Germany, France, Chile and Mexico are listed as its main foreign markets through ecommerce. The company has set a goal to multiply its international business by five in 2027.
At the same time, Gods has evolved in its offering, keeping streetwear as its hallmark but expanding its catalog, which today includes everything from T-shirts and hoodies to knitwear, shirts, jackets, trousers and accessories, with twelve collections a year and additional launches.
"Today Gods is a premium fashion brand with a very defined attitude, connecting with creators, athletes and artists. 'Streetwear' is our origin, not a limit on what we can become," Mario Núñez has indicated.
This drive for diversification has also been realized in the launch of Aire, a new independent sportswear brand promoted in 2026 by the same partners, with a proposal for technical garments that combines performance and urban aesthetics.
"In five years we imagine having stores in the main fashion capitals and an international community that feels the brand as its own. We want to leave our mark on our generation as one of those Spanish brands capable of starting a global movement in our sector," Núñez said.