Summum Hotel Group launches its luxury brand Summum Boutique Hotels, Resorts & Fincas alongside Meliá

Summum Hotel Group launches its luxury brand together with The Meliá Collection with seven hotels in Spain and new openings planned through 2028.

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Summum Hotel Group has launched Summum Boutique Hotels, Resorts & Fincas, a new high-end hotel brand created in collaboration with The Meliá Collection. With this move, both companies strengthen and expand the agreement they have maintained since 2023, adding five additional accommodations to reach an initial portfolio made up of seven assets spread across Spain.

This premium brand, which combines Summum’s experience in operational management with Meliá’s commercial strength and international distribution network, will integrate five establishments in Mallorca, one in Tenerife, and another on the mainland.

In Mallorca, the already operating Summum Boutique Hotel (Palma) and Finca Ratxó (Sierra de Tramontana) will be joined by Finca Sa Bastida and Finca Son Mas (Porto Cristo) --which will be repositioned throughout 2027--, as well as Summum Golf Santa Ponsa, whose opening is scheduled for June 2027 after a comprehensive renovation.

The offer will be completed with the addition in 2027 of the 1881 Tenerife Madrigueras Golf Hotel (Playa de las Américas), a five-star hotel for adults only with 57 rooms, and, already in 2028, with the Ronda Boutique Hotel (Málaga), once the rehabilitation works have been completed.

The chairman and CEO of Meliá Hotels International, Gabriel Escarrer, has highlighted that this new joint phase makes it possible to capitalize on the strengths of both companies to drive the potential of each hotel, while the vice president and CEO of Summum Hotel Group, Javier Vich, has emphasized that the alliance provides the distribution capacity needed to bring their hospitality model to a broader international audience.